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Application of online reputation management for accommodation facilities
Martinková, Petra ; Jenčková, Jiřina (advisor) ; Telyčková, Radka (referee)
The aim of the diploma thesis is to analyze the use of social media and use of online reputation management tools by accommodation facilities. Information was obtained from survey among four and five star hotels situated in Prague. Moreover there is an analysis of online reputation management tools which are currently available on the market. After detailed analysis certain conclusions and recommendations are proposed to hotels to help them with effective communication on social media as well as with effective management of online reputation which is nowadays very important for potential guests who search for their accommodation online.
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Business Plan – Establishment of an Ethnical Restaurant
Vu, Van Anh ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
This bachelor thesis is dedicated to the topic Establishment of an Ethnical Restaurant. The aim of this thesis is to create a business plan focusing on the operating arrangement and marketing studies of the fictive Vietnamese restaurant in Prague. The first part contains theoretical knowledge about gastronomy and legal essentials for founding a business. The fictive restaurant is going to be introduced in the practical part with its legal form and other essentials like the layout arrangement or organization structure. A part of this thesis is the consumer survey about awareness and demand for Vietnamese restaurants.
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Gastronomy as a phenomenon of tourism in Vietnam
Doan, Duc Trung ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
In the first chapter of the thesis the author introduces the trends in toursim and how gastronomy influences the sector itself. The second chapter focuses on how important is tourism for Vietnam, SWOT analysis of toursim development in Vietnam and also Vietnamese gastronomy. The third chapter is dedicated to promotion of Vietnamese gastronomy in Czech Republic.
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Problematics of hotels promotion and analysis of specific hotel
Juríčková, Kristína ; Mikeš, Jiří (advisor) ; Jenčková, Jiřina (referee)
Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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People with disabilitites as hotel guests
Jechová, Karolína ; Jenčková, Jiřina (advisor) ; Treml, Lukáš (referee)
The bachelor thesis is focused on individuals with disabilities in hotel. The theoretical part gives the definition of disability, then defines all types, reasons and levels of disabilities. There are also given the statistical data of people with disabilities in the Czech Republic. The main part deals with the code of conduct, in other words how to treat people with disabilities. Last section summarizes construction improvements and technical requirement that enable quests with disabilities to stay in a hotel. The goal of one part of the research is to find out travel customs of disabled people, above all if they travel and stay in a hotel, who accompanies them and how they feel in a hotel as guests. The research collects disabled individuals experience from hotel stay, if the hotels are prepared for them and if the staff know how to treat them. The disabled people opinions are compared with the point of view of the hotel staff, which judges the hotel readiness and treatment. At the end specialized training are mention due to improvement.
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Management of 4* hotel in Catalonia
Lauberová, Veronika ; Jenčková, Jiřina (advisor) ; Vogelová, Markéta (referee)
This thesis focuses on the management of the four-star hotel in Catalonia, Spain. It mostly analyses marketing management and revenue management indicators. The main objective of the thesis is to find out the problems in management procedure and suggest measures and solutions that could repair the economic damage the business has suffered, with the objective of being profitable. The first part provides a theoretical point of view of the hotel management. The second part is a comparative of the Spanish, and more specific, Catalonian tourism and hospitality industry market, giving also specific characteristics of the hotel. The practical part contains the analyses of the hotel management indicators, the marketing mix and the situation on the local market. The final chapter shows de outcomes of the analysis and contains recommendations to improve the actual management.
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Tourism Policy in the European Union and Implications for the Czech Republic
Zdenková, Karolína ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
The aim of this master's thesis is the analysis of the structural and investment funds of the European Union for the development of tourism in the Czech Republic. The aim is to clearly and concisely acquaint the reader with an analysis of the disbursement of funds in the programming periods 2004-2006 and 2007-2013 and its impacts success. The thesis is divided into four chapters. The first chapter is devoted to tourism policy, the second is devoted to issue of European Union funds. The third chapter analyses the position of tourism and tourism policy in the European Union and the impact of joining the European Union on the Czech Republic. The last chapter is devoted to analysis of the use of EU funds in tourism sector and evaluation of its success in the Czech Republic.
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Business Plan for the Wellness Hotel
Bučková, Lenka ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.
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Online marketing plan of a 5* hotel
Zábská, Eliška ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
The aim of the thesis is to create a realistically usable online marketing plan of a chosen 5* hotel in Prague. The most important and used marketing communication tools will be defined and the importance and nature of marketing planning delineate in the thesis. The practical use will be outlined through an elaboration of a marketing plan including marketing audit, goals setting and proposal of an action plan for an upcoming planning period.
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Marketing strategy of small accommodation facility in Prague
Spousta, Filip ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
The paper deals with a description of accomodation facility and marketing and its individual phases. The aim of the bachelor thesis is to develop a marketing strategy for hotel Pod Věží. Furthermore the bachelor thesis evaluates external analysis, SWOT analysis and marget segmentation. After that hotel marketing mix is developed in order to meet marketing objectives and goals, which are also set in bachelor thesis. In conclusion the whole marketing mix is developed and its efficiency is assessed.
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