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Sustainable tourism and its use for the development of Small Island Developing States (SIDS)
Jirsáková, Lucie ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
In this bachelor thesis was researched the development of sustainable tourism in a special category of the developing countries, which is called Small Island Developing States. The concept of sustainable tourism is on the rise in recent years, trying to fight with mass tourism and its negative effects. Work is structured into two theoretical and two practical chapters, which include specific examples of use of sustainable tourism in the Caribbean, the Maldives and Cape Verde and their evaluation. The main aim of the thesis was to answer the question whether the use of sustainable tourism could improve the economic situation in developing countries and improve the living conditions of the population. It was concluded that sustainable tourism can improve living conditions, but residents have to engage in process of development. The economic situation in developing countries could be improved too, but local governments have to support this development and create the necessary conditions.
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Sri Lanka - Economy and Position in the International Tourism Market
Toncarová, Alena ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
This diploma thesis deals with the economy and the position of Sri Lanka in the international tourism market. The aim of the thesis is to analyze the performance of Sri Lankan economy and the country's position in the international tourism market. The thesis also concentrates on assessing the competitiveness of both the economy and the tourism industry. The development of the country is analyzed since the end of the civil war. The first chapter theoretically defines key concepts related to the issue of international tourism. The second chapter deals with the economy of Sri Lanka. Firstly, the structure of economy is introduced. Secondly, macroeconomic indicators and international trade are assessed and thirdly, the competitiveness of Sri Lankan economy is analyzed. The third chapter deals with tourism in Sri Lanka. After the presentation of tourism preconditions, the economic characteristics of the sector and of its impact on the national economy follow. The organizational structure and the tourism competitiveness are evaluated afterwards. Finally, SWOT analysis of the tourism industry in Sri Lanka is conducted.
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Evaluation of a tourism services range provided for free and its implications
Jeřichová, Veronika ; Jarolímková, Liběna (advisor) ; Abrhám, Josef (referee)
The aim of this diploma thesis is to create a certain overview of tourism services provided currently for free. The theoretical part enlightens the theory of price, its marketing mix functions, price tactics, strategies and its impact on a company image. Furthermore, the benefits of tourism are described as well as the satellite travel account and the unofficial account of WTTC. In connection with this the multiplying effect, grey and shared economy are introduced. In the practical part an overview of services provided for free is created and the implications are also stated. Those were found out via academic studies, interviews and e-mail communication with respondents. The result of this thesis is a summary of implications connected with each type of free tourism services.
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EDEN destinations and their importance for tourism in the Czech Republic
Škodová, Kristýna ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This Bachelor´s Thesis analyses EDEN destinations and their importance for tourism in the Czech Republic. The thesis is divided into five chapters. The first part is a theoretical one defining important terms related to the thesis, such as tourism, destination, sustainable development and sustainable tourism. This part also indicates the current situation of tourism in the Czech Republic. The second chapter focuses on the policy of European Union in the field of tourism. The third part presents the project called European Destinations of Excellence in general. The fourth chapter analyses EDEN destinations in the Czech Republic, primarily benefits for these destinations and the impact of this award on changes in number of tourists. Final chapter assesses the EDEN project and the importance of awarded destinations within tourism of the Czech Republic. In the end, there are several suggestions for possible changes, so that an awareness about the EDEN project could increase, which could result in the arrival of new tourists to these destinations.
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Comparison of the tourism sector in the Czech Republic and Slovakia
Dočárová, Martina ; Abrhám, Josef (advisor) ; Vaško, Martin (referee)
The aim of the bachelor thesis is to compare and evaluate the current state of the tourism sector in the Czech Republic and Slovakia. The thesis collects all the possible data from the tourism field held by national databases and other printed and electronic sources of both countries and then compares them. The main advantages of the thesis are that it provides both uniformity and an up-to-date interpretation. Both countries have their own databases and their own ways of processing data, which can cause problems when comparing specific pieces of information. The tourism industry is nowadays a significant part of the economy and the state budget. So now we speak of two countries which were formerly one country, but after the split they are seen differently not only with regard to tourism offered but also preconditions its future development. The thesis also includes SWOT analysis of both countries and presents the results of a questionnaire survey investigating the perception of the tourism industry in the Czech Republic and Slovakia.
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Tourism for all with a focus on children's camps
Hanusková, Marcela ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
This bachelor thesis deals with social tourism, applied to children camps. The presentation of the organization Pionýr, z. s. and subsequent analysis of the data on camps for the years 2002 - 2016. The aim of the thesis is to analyse the position of the supply, especially the pioneer camps, on the market of the Czech Republic. In addition, using the data obtained from the SAFE project, demonstrate how much volunteer work on camps in the Czech Republic contributes. Finally, the aim was to verify how volunteer children's camps are important and beneficial in social tourism. When analysing the data of the Pionýr association, the decreasing trend in the number of camps as well as the number of children participating in the camps was found, however the interest in the camps is still high. Based on the outputs from the SAFE project, it was calculated how much volunteer work would cost for pioneer camps for 2016.
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Development of municipalities and rural areas in the context of EU funds
Martynková, Gabriela ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
The aim of the thesis is to evaluate the problem of structural funds in the EU from the point of view of development in municipalities and rural areas. The thesis looks into European Regional Development Fund and European Agricultural Fund For Rural Development and it follows up with operational programs (Rural development IROP, INTERREG), which are from these funds financed the most, and also concerning its priorities. There is also mentioned current socio-economic situation of municipalities in Moravian-Silesian region. The second part of this thesis is focused on possibilities of development of selected municipality in the border area. It evaluates its current situation from the perspective of using EU funds. In the end it was elaborated a case study focusing on the development of tourism in the village and in its surroundings, which would correspond to the strategic development of the municipality and at the same time it gives a method for drawing up the project plan that could be used in the future.
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Potential of tourism of the microregion Kozákov
Štyrandová, Markéta ; Valentová, Jana (advisor) ; Abrhám, Josef (referee)
The aim of the bachelor thesis is to analyse the potential of the tourism industry of the microregion Kozákov. The thesis consists of four main chapters. The first one delimits the elementary terms from the field of tourism, which are connected with the theme. The second chapter minutely characterizes the microregion, its territory and important personalities. The third chapter builds on an analysis of the primary and secondary tourism supply. It also concerns itself with the issue of the tourism subjects in the microregion and promotion. The last chapter evaluates the potential of the microregion for the development of the tourism and contains advice for the efficient utilization of the destination.
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Utilization of EU structural funds in cross-border cooperation in the Czech Republic
Jaroměřská, Jana ; Abrhám, Josef (advisor) ; Vaško, Martin (referee)
The regional policy is one of the most important policies in the EU. The main goal of the regional policy is to reduce or stabilize disparities amongst their member countries and provide funding during one term. The target of this bachelor s thesis is to explain the term regional policy of the EU including the goals and the short description of EU funds in the Czech Republic. The next chapters characterize the history of the fund utilization in the Czech Republic during the 2004 to 2006 term, 2007 to 2013 term and up to date 2014 to 2020 term. The practical part is focused on the 2007 to 2013 term, especially on the amount of fund utilization and number of requests by the preferred axes. The data was obtained during two cross-border cooperation between the Czech Republic and Poland, and the Czech Republic and Bavaria.
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New Zealand as a destination of international tourism
Blažková, Veronika ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The theme of this diploma thesis is the tourism of New Zealand and its impact on the economy of the state. The subject matter of the research is New Zealand as a destination of international tourism. The main aim of this diploma thesis is to analyze and evaluate position of destination New Zealand in the international tourism market. The partial aim is, for example, the description of New Zealand's economic situation and impact of tourism industry on the economy of the state, the characteristics of the New Zealand conditions of tourism development, the analysis of incoming tourism and the assessment of the competitiveness of destination New Zealand in international comparison. The findings are summarized in the SWOT analysis, which shows country's great potential for growth in the international tourism market. The end of the work is focused on the New Zealand tourism policy and on the forecasts of future developments in this area.
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