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Brand Building ČT24
Šesták, Martin ; Šmíd, Milan (advisor) ; Moravec, Václav (referee)
This bachelor thesis is concerned with CT24 - digital news channel operated by Czech public broadcaster Ceska televize (Czech Television). Thesis covers the development of the brand of this channel and its practical impact. Documents how the brand succeeded in getting into general knowledge even though the coverage with digital television signal is quite low. Documents connection between quality of provided information and popularity and perceived credibility oft he channel. The main part analyses the mission, identity and basic values of CT24 and describes particular components which supports these brand attributes. Describes the origination and 2-year progress of news channel and instills it into the context of news channels in the Central European region. By the help of research data provides the audience characteristics analysis. The thesis also analyses the impact of the internet portal www.ct24.ez on the position of this channel in the Czech Republic and among Czech speakers abroad. Describes how the Internet as a new medium is being utilised, both as a source of broader information and as an archive of past broadcasts that are constantly accessible. Finally covers impact of the news channel as an opinion making entity and reflec ts its appeal among advertisers. Powered by TCPDF (www.tcpdf.org)
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Freedom of expression versus right extremism in case law of ECHR
Málková, Lucie ; Moravec, Václav (referee) ; Benda, Josef (advisor)
My bachelor thesis deals with freedom of expression, as it is formulated by the European Court of Human Rights in its practice. In the introductory part I describe the most relevant normative theories of media and I suggest, how they can be reflected in a law. I am going to demonstrate, how theory of media can influence a certain decision of a court. In my thesis I am concerned with the conflict of the right to arbitrarily spread a media content and need of our society to defend itself from extremist activities. I am describing the intricacy of the relation between democratic society and extremism. Democracy is built up on the pluralism of ideas, but some ideologies can be harmful to it. Law is a means of regulation of human behavior also in the area of mass media. I discuss how law can contribute to a correct behavior of mass media. I mention the most important instruments of human rights protection and why is the European Convention on Human Rights so significant. My thesis focuses on analysis of chosen judgements of the European Court of Human Rights. Using these decisions I demonstrate when, under which conditions and for what reasons is it possible to limit freedom of expression. My work seeks an answer to the question, if a position of an individual differs from a position of a professional...
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