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Bioindicators - their role in the evaluation of environment
Winklerová, Lucie ; Doležalová Weissmannová, Helena (referee) ; Zlámalová Gargošová, Helena (advisor)
This thesis deals with the use of plant and animal bioindicators in an evaluation of the state of the environment. Bioindicators are divided in this work according to ecosystem for which they are used into bio indicators of terrestrial and of water ecosystem. Furthermore, they are divided according to groups of analytes, which are indicated by means of them. In the work the attention is paid to selected elements of risk, polycyclic aromatic hydrocarbons and polychlorinated biphenyls. The presence of these xenobiotics in the environment is particularly influenced by human activities. First of all individual industrial and automobile transports are permanent sources of contamination of the ecosystem with these xenobiotics. Considerable influence on the ecosystem pollution with organic and inorganic contaminants had also an injudicious application of certain fertilizers in agricultural production. The importance of bioindication and bioindicators is big. They help us not only assess the presence of xenobiotic in the environment, the development of its occurrence and sources of pollution, but they are also necessary in the evaluation of its biological effect, and responses and mechanisms of the organism which are induced by it. Biomonitoring is now an essential part of environmental protection by reason of monitoring the presence and the transport of contaminants.
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Zhodnocení výsledků měření na poddolovaném území zrušeného dobývacího prostoru Zbýšov v letech 2004 - 2011
Kajzar, Vlastimil ; Doležalová, Hana ; Němec, J.
Zhodnocení bylo vyhotoveno se zřetelem na vědecké a technické znalosti známé ke dni jeho dokončení. Jedná se o odborné posouzení záměru ukončení měření pozorovacích tras v bývalém dobývacím prostoru Zbýšov. V této lokalitě měl podnik DIAMO, s.p., o.z. GEAM v letech 2006-2011 povinnost provádět nivelační měření pro účely sledování a hodnocení vývoje poklesové kotliny spjaté s předchozí hlubinnou těžbou černého uhlí. Vzhledem k vývoji poklesů ve studované oblasti a dalším faktorům ovlivňujícím kvalitu měření se uvažuje dále nerealizovat výšková měření na pozorovacích trasách v tomto dobývacím prostoru.
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Modern Media as the Promotion Tools in the Culture and Entertainment Industry
Doležalová, Hana ; Šulcová, Irena (advisor) ; Čejka, Pavel (referee)
The main focus of this undergraduate thesis are the marketing applications of the latest promotion tools in the culture and entertainment industry. Social networks, marketing mix, promotion channels are the major areas discussed in the literature review section. The practical session follows on the literature review. Quantitative analyses of questionnaires reviles the answers on the research questions related to effective utilisation of the marketing channels (including social networks) as the promotion tool and its impact on the consumers in Hradec Kralove Region. Scope of the survey is narrowed down to the culture and entertainment industry. Tests of working hypothesis provides valuable learning lesson which is used as a base for further recommendations to marketing practicians in previously mentioned institutions.
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