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What music brings to people?
Skalický, Jiří ; Průšová, Petra (advisor) ; Duffková, Jana (referee)
Bachelor thesis contains modest definition and author's understanding of the term "Audience survey", provides short insight into cultural consumption and describes its relation to marketing tools. The main focus of this work lies in the analysis of results of a survey performed exclusively for purposes of this work. This audience survey monitors the structure of audience of Prague symphony orchestra, and its main purpose is to provide solid information for further strategic business decisions of management of this organization. Keywords: Audience survey, Prague symphony orchestra, FOK, Cultural consumption
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Advertising and Society (Czech Republic since 90's)
Petty, Silvia ; Duffková, Jana (advisor) ; Průšová, Petra (referee)
(in English): Thesis describes advertising in the broader context as a part of commercial marketing and marketing communications, summarizes the definitions and looks at advertising. Introduces to the history of advertising in the world and in the Czech Republic. Talks about the legislative adjustment, self- regulation and institutionalization of advertising in the Czech Republic. Own research focuses on young people's (Generazion Y) attitudes towards the advertising and its impact on them, using different sociodemographic characteristics. Powered by TCPDF (www.tcpdf.org)
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PPC Marketing
Korousová, Tereza ; Průšová, Petra (advisor) ; Sieber, Martina (referee)
This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated since August 2014. Goals, which were set for this campaign, combine the effort to increase turnout, sales and number of orders. The year comparison for three consecutive months is used to measure the efficiency of the campaign. The objectives were met in three out of five cases.
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Housing around the north-south arterial road in Prague. Living nearby the city's thoroughfare - empiric study
Vlasáková, Tereza ; Průšová, Petra (advisor) ; Sládek, Jan (referee)
The thesis is conceived as an empirical probe into the life of the local residents around the north-south artery in the district of Prague 4. Thematically falls within the urban sociology and is also greatly inspired by the field of urbanism and urban planning. The goal is to obtain and bring out basic information about the quality of housing and urban life around the given section of Prague's north-south highway perceived through the eyes of the population. The first part constitutes theoretical background of the empiric survey. It specifies a relation of branch disciplines to the selected topic and outlines the theoretical concepts associated with the main aspects of this problem. The second part presents conducted empirical probe, gives a summary and comments on results of the analysis. Data collection was carried out using a questionnaire survey in the locality. The processing by quantitative techniques were used for data analysis
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Courtyards of Prague tenement houses and their revitalization in the view of their residents
Sudek, Martin ; Sládek, Jan (advisor) ; Průšová, Petra (referee)
The work aims to get a deeper grasp of the issue of tenement houses courtyards and understand their function as a specific type of space within city. This goal is to be reached with emphasis on users of this space in terms of how they use and perceive it. In the first part of the work, the reader can familiarize themselves with difficulties of urban space in the context of urbanism and sociology, history of courtyards of tenement houses in Prague and also their revitalization. The second part of the work consists of a case study of one particular already revitalized courtyard in which a series of non-participant observations and qualitative interviews was performed with 13 of its users. The concluding part summarizes the results of the qualitative research and it is shown, in connection with the first part, that tenement houses courtyards may represent a space supporting life quality in urban areas. Key words: courtyard, revitalization, tenement house, sense of place, a case study
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Using of Marketing research - Mystery shopping
Dundrová, Lenka ; Průšová, Petra (advisor) ; Buriánek, Jiří (referee)
Bakalářská práce se zabývá metodou marketingového výzkumu zvanou Mystery shopping. V práci najdete popis samotné metody, historii Mystery shopping a proč využít této metody. Je zde také napsáno, kde a kdo jej využívá a jaké jsou techniky Mystery shoppingu. Na konci teoretické částí jsou popsány jednotlivé fáze výzkumu. Praktická část práce se zabývá analýzou dat z mystery callingu, které jsou na základě pochybnosti o jejich kvalitě, podrobeny kritické analýze. V závislosti na zjištěných výsledcích jsou dána doporučení, jak se chybám tohoto typu vyhýbat. ABSTRACT: This thesis is about a marketing research method known as Mystery shopping. In this paper you will find a description of the method, a history of Mystery shopping and the reasons why you should use this method. There is also written where it is used and by whom, and what the mystery shopping techniques are. At the end of the theoretical part we describe particular steps of the research. The empirical part of the thesis deals with the analysis of the data from our mystery calling. Since there were doubts about its bad quality, we subjected the data to critical analysis. Based on the gained results, we give recommendations on how to avoid this type of mistakes. Klíčová slova: Mystery shopping, Mystery calling, Mystery shopper, Fiktivní...
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KM-SYSTEM Co.-Taking the New Health CHAIR Ásana to Czech Market
Šiler, Jakub ; Průšová, Petra (advisor) ; Forst, Václav (referee)
Bachelor thesis summarizes the basic methodology of market research with an emphasis on introducing a new product to the market. Special attention is paid to market research methodology, definition of target groups and selection of appropriate method of data collecting. Theoretical bases are used to design research focused on sales and communication strategy of the specific product - Ásana health chairs - for the Czech Republic. Sub-topics include issues of sedentary jobs and their influence on health problems, cooperation among employees and employers in solving of working environment issues, definition of ideal health chair, motivation to purchase and price test. The results can be used for adjusting the company strategy, further research is recommended in the last section.
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Průšová, Petra (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially defines entertainment industry and then analyzes the basic marketing knowledge, with focus on advertisement. In analytical part the work deals with differences of marketing in entertainment industry and addresses the key problems in entertainment industry as well as key problems in advertising. Finally, this work offers a solution for these problems in form of advertising on thematic events, which is illustrated on the example of Festival of Fantasy.
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