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Environmental stress
Martínková, Zuzana ; Trnka, Radek (advisor) ; Hofmannová, Jitka (referee)
Environment, its condition and environmental factors influence human wellbeing both directly because it has direct impact on human's physical health and indirectly because it can cause stress and therefore have negative effect on wellbeing and health. Aim of this work is to find out which environmental factors and problems can cause stress and what factors, how and why, have impact on emergence of environmental stress and coping strategies. Important factors influencing environmental stress and especially coping strategies are stressor characteristics, perceived impact, coping resources, and especially perceived capability to cope with the stressor which is strongly influenced by information and experience and by behavior of others. An individual chooses passive or active coping strategy depending on these factors. Pro-environmental behavior could be one of these active coping strategies.
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Eco-hotels
Žigmundová, Martina ; Trnka, Radek (advisor) ; Kulich, Jiří (referee)
Cestovní ruch je nepřehlédnutelný fenomén současnosti. V turisticky atraktivních zemích se z velké části podílí na tvorbě HDP, na druhou stranu znečišťuje životní prostředí. Zejména v hotelnictví vzniká nadměrná produkce odpadu, plýtvá se energií a surovinami. Snažila jsem se v této práci popsat cestovní ruch jako celek. Na základě tohoto popisu jsem naznačila možné budoucí směrování ve smyslu trvale udržitelného rozvoje. Existují nové přístupy, tzv. green management, destination management a ekologický turismus, které mohou zmírnit nebo eliminovat negativní dopady cestovního ruchu. Ve světě i u nás se již vyskytují tzv. ekologické hotely. V diplomové práci jsem popsala současnou situaci v Česku v nově vznikající oblasti zeleného podnikání, která přináší možnosti pro nový pohled na cestovní ruch. Zjišťovala jsem kritéria EU, která musí pro získání značky hotely splnit. Zvolila jsem hotel, který se nejvíce blíží ideálu ekologického hotelu. Vybraný ekohotel Veronica jsem zkoumala pomocí případové studie. Zajímala mě především motivace pro ekologickou značku, průběh a těžkosti při získávání této značky. The tourism is remarkable phenomenon of today's life. There is a big impact to the GDP in the touristic attractive countries. On the other hand it causes pollution of the environment. In the area of...
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Corporate social responsibility - nonprofit and business sector collaboration
Procházková, Zuzana ; Trnka, Radek (advisor) ; Matyáš, Ondřej (referee)
1 Abstract This study focuses on the collaboration between profit and nonprofit sector in the Czech Republic. The primary objective is to find specific elements in collaboration between nonprofit organizations and profit organizations, and answer the main research questions concerning the relationship characteristics. This study consists basically of two parts. The first one is a theoretical part and focuses on corporate social responsibility, business philanthropy, social marketing, sponsoring and other business activities concerning corporate social responsibility and philanthropy. The goal of the second research part is to decline or accept proposed thesis concerning the cooperation between profit and nonprofit organizations and to answer the main research question about the effectivity of such relationship. The research of this study is based on data retrieved from particular nonprofit organizations, which have received a donation from Ceskoslovenska obchodni banka, a. s., Komercni banka a.s. or T-Mobile CZ a.s. While the collaboration between profit and nonprofit sector is not mapped yet in the Czech Republic, the main sources for my study were international, mainly U.S. theoretical and research studies.
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