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Možnosti využití e-marketingu při prodeji vína v internetových obchodech
Novák, Jakub
Novák, J. The Possibilities of using e-marketing in selling wine via e-shops. Diploma thesis. Brno 2015. The content of this diploma thesis is the proposal of new marketing instruments usable for online advertising of retail of wine. The strategy of using comes out of results of contemporary e-marketing tools. Possibilities of using mainstream types of internet advertising are analyzed. Detailed analysis of display and search advertisement is made out. Web site NajdiVíno.cz is made together with proposals of usage of e-marketing tools. On it's existence is demonstrated usage of specific instruments. To extend usefullness of web site a smart -- phone application was made. Thesis also includes an analysis of pre-buying beavior of customers and legislative base of web site NajdiVíno.cz. The summary of recommendations with using elements of online advertising with focus on lowering the costs are the results of this work.
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Design of hybrid compressor for a 10PW laser
Kramer, Daniel ; Novák, Jakub ; Rus, Bedřich
The ELI beamlines facility wiil house a 10PW laser with ultrashort pulse duration. The laser damage threshold of the coating limits the minimum size of the last compression grating. Due to production restriction the last grating has to be tiled. The design was produced in order to minimize the total number of gratings in the compressor together with the spatial requirements.
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Security on social networks - Facebook
Novák, Jakub ; Pavlíček, Antonín (advisor) ; Řezníček, Václav (referee)
This thesis deals with the social network Facebook. In the introduction, I present a general definition of social networks. I keep a general history of social networks, to be followed by the development itself and Facebook brief allude to its competitors. The following sections are devoted to storing data. Then I mention the most common security risks and potential security settings. The last topic of the theoretical part is focused on Internet addiction. In the practical part I refer to the experiment in November 2009, which examines the percentage of people among friends on Facebook who add an unknown person and what information they share with them. There are also tables and graphs with identified outcomes. At the end of the work I compare the data obtained with the original test.
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Simulation of hospital evacuation
Novák, Jakub ; Dlouhý, Martin (advisor) ; Sornas, Ladislav (referee)
This diploma thesis deals with security in the hospital enviroment. The work creates a new evacuation plan for large-monoblock Hospital for adults in FN Motol. Evacuation plan covers all activities of the announcement of evacuation after the removal of the last patient from the hospital. For developed evacuation plan at workcompiled four simulation models in SIMUL8. With these models, theevacuation plan and tested models provide a quantitative value, according to which it can better prepare for possible evacuation. This thesis has fulfilled its purpose -- was created functional evacuation plan, and simulation models provide additional information as to which should be ensured smoother running of the evacuation.
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Sudoku - formulation of the problem and it 's solution
Novák, Jakub ; Jablonský, Josef (advisor) ; Zouhar, Jan (referee)
The purpose of this Bachelor thesis was to formulate sudoku problem and to create an application which was able to solve a real sudoku puzzles. First two chapters consist common information. First is about sudoku and second about linear programming. Third chaper is about formulation of the problem and it's mathematical model. In last chapter is written about creating of application which is separated into three parts. In first part there is enviroment of MS Excel which is going to be prepeared for inserting data and displaying of results. In second part is described created linear model in optimalization software MPL for Windows. The last part of creating of application contains object library OptiMax, which allows starting optimalization from MS Excel.
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