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Srovnávací analýza webových stránek světových univerzit
Balcar, Filip ; Střížová, Vlasta (advisor) ; Třeštíková, Ludmila (referee)
This thesis deals with analysis of actual situation in the field of world universities web pages. The first part represents the methodology, made by author, which is used for classification for web pages of universities. It also explains the process of using it in use. In the second part there are four world universities analysed. Considering the number of points, which each of the universities get in the analysis, there is the best university web page presented as the winner of the test. The final part of this work contains a list of recommendations for university web pages developers. If they accept these suggestion, their web pages will probably become much better and superior.
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Enterprise Portal in NH Group
Lachman, Petr ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
Today, information is increasingly important for the functioning of enterprises. For the effective use of data it is possible to use different solutions IS / IT, one of them being corporate portal, the topic of this thesis. It describes the types and the elements and points out their advantages and disadvantages. In other parts of the thesis the selection, design of web sites structure and user authorization is described. Implementation and training for corporate portal users in a small company NH Group with use of MS Windows SharePoint Services 3.0 is also described. In the concluding chapter an evaluation of the project is presented and the draft procedures for MS SharePoint implementation which could be used in a similar environment are assessed.
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Communication and it's technological support in concrete organization
Rosická, Tereza ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
For as much as GfK Company is now reorganized, because all management has been changed, all processes are changing as well. One of this process is even process of communication, which until this time wasn't specifically solved itself. Especially due to this, is very hard to describe this process and sort. Object of this work is try to analyse process of extern and intern communication in GfK Company and simultaneously try to offer any suggestion to improve. To deals with all processes of this company isn't able due to extend of this work, and since GfK Company deals with market research and public mind, in this work is concentrated attention to communication by main activity of company. By these processes is communication with respondents and with clients, according to extern communication. In as much as communication with respondent, this work is focused mainly on household panel, because this company has from this most information (as primary data ). Same the internal communication is focused by main process of GfK Company, and that is data transmission and processing. These processes are for company basic, the most interesting and themselves right progress influenced the company as a whole, like a name and prestige and like an income. The work is separated to two main parts. The first part deals with theoretic problems. The main ideas are approached there, that are taking processes, information, communication and systems. The communication is research by social view and by technological view, so how communication is influenced by ICT, and it's positive or negative. The second part is focused to solve the concrete problem of GfK Company. In the first time is introduced the GfK, later are developed processes of internal and external communication. Next parts describe present situation and true using of ICT. According to this information are in conclusion mentioned any suggests and recommends how to improve these processes.
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Graduates cooperation system of the University of Economics
Havlan, Jan ; Střížová, Vlasta (advisor) ; Lorencová, Hana (referee)
The backward cooperation of universities with their graduates should be among the priorities of each quality educational institutions, because through this relationship it is possible to obtain invaluable feedback in the form of practical knowledge from the graduates and many other benefits. The goal of this thesis is to evaluate the alumni system of the University of Economics in Prague, in comparison with similar systems of other universities and based on this comparison and research results to propose changes for the development of the system. This thesis contains theoretical viewpoints, the characteristics of the selected systems for graduates, their comparison and the suggestion of concrete recommendations for an alumni system of the University of Economics. Part of the thesis is research in the form of a questionnaire survey, in which opinions of graduates and students at University of Economics in the sphere of backward cooperation with the school were collected.
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Analýza informačních systémů pro účely HR
Krulíková, Dagmar ; Střížová, Vlasta (advisor) ; Třeštíková, Ludmila (referee)
One of the biggest and prolonged capital assets of society is investment in staff. If they are managed in the right way, these investments can be the source of innovation and growth, competitive advantage and previsions of leading position in the market. Viz.[7] This Diploma thesis is aimed on the analyses of the human resources management, structure and demands on the personal information system, which solves this area as a whole. Described systems and solutions are generalization of the author's theoretical and practical experiences with particular human resources information system. There are defined the demands on common concept of HR IS. In this diploma thesis you can find the description
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Podnikatelský plán digitální reklamní agentury
Bach, Ondřej ; Střížová, Vlasta (advisor) ; Jenerálová, Ivana (referee)
Cílem této práce je zpracování podnikatelského plánu digitální reklamní agentury. Pod pojmem ?digitální? se rozumí agentura, která poskytuje marketingové a reklamní služby v oblasti digitálních médií, především v oblasti internetu a mobilních telefonů. Zároveň se práce věnuje charakteristice vybraných digitálních médií v České republice se zaměřením na možnosti propagace výrobků a služeb v těchto médiích. Struktura práce reflektuje její cíl. Úvodní kapitola představuje manažerské shrnutí podnikatelského plánu, ve kterém jsou stručně uvedeny hlavní fakta a teze následujících kapitol. Po této kapitole následuje charakteristika firmy a její strategie. Další kapitola se podrobněji věnuje digitálním médiím jako nástroji internetového a mobilního marketingu. Následují kapitoly o poskytovaných službách, analýze trhu, marketingu, personalistice a finančním plánu. Závěr podnikatelského plánu tvoří jeho zhodnocení ve formě SWOT analýzy.
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Analýza efektivity v oblasti podpory SW produktu
Vele, Václav ; Střížová, Vlasta (advisor) ; Soukup, Martin (referee)
Cílem této práce je zhodnotit efektivitu procesu podpory aplikačního software, který byl vyvinut pro individuálního zákazníka. Práce popisuje podobu projektu podpory systému pro automatické zpracování bankovních transakcí Bafir, který vyvinula firma Logica, s.r.o. pro Deutsche Bank AG a uvádí případové studie, v nichž poukazuje na nejčastější problémy, které se při podpoře software mohou vyskytnout, a navrhuje možná řešení.
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Konkurenceschopnost podniku a faktory její udržitelnosti
Dostál, Václav ; Střížová, Vlasta (advisor) ; Sršeň, Zdeněk (referee)
Tato práce se zaměřuje na téma konkurenceschopnosti. Jejím hlavním cílem je podrobit zkoumání strategické konkurenční chování firem a dále identifikovat a analyzovat faktory ovlivňující jejich konkurenceschopnost. V první části práce jsou představeny teoretické přístupy a analytické nástroje sloužící k mapování systémového okolí a konkurence firmy. V kontextu konkurence jsou zkoumány především inovace a strategická partnerství. Ve druhé části jsou tyto teoretické přístupy aplikovány na firmu Medtronic, za účelem zhodnocení firmy z hlediska jejího strategického konkurenčního chování a doporučení dalšího vývoje. Na základě této aplikace je poté zhodnocena využitelnost teoretických modelů v praxi.
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