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The continuum function on singular cardinals
Stejskalová, Šárka ; Honzík, Radek (advisor) ; Verner, Jonathan (referee)
Bachelor thesis studies the behaviour of the continuum function on singular cardinals in theory ZFC. The work is divided into two parts. The focus of the first part is on the Silver's Theorem and it analyzes two different proofs of this Theorem, Silver's original proof and the second, purely combinatorial, proof by Baumgartner and Prikry. The second part is devoted to the Singular Cardinal Hypothesis, which influences the behaviour of the continuum function. In the thesis it is shown that, in the presence of large cardinals, Singular Cardinal Hypothesis is not provable in ZFC. Using Easton and Prikry forcing a model is found where the Singular Cardinal Hypothesis does not hold.
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Marketing activities of non-profit organization - VAŠE LIGA o. s.
Kalfař, Martin ; Procházková, Markéta (advisor) ; Stejskalová, Šárka (referee)
This Bachelor's thesis deals with marketing activities of non-profit organization in sport field, VAŠE LIGA, o. s. The goal is evaluation of VAŠE LIGA's marketing activities and suggests the recommendation, which lead to increase in awareness about the organization and to attract the players to the league. Bachelor thesis is divided into two parts. In the theoretical part describes marketing and non-profit sector. In the practical part are written a competition analysis and SWOT analysis. In addition, it continues to describe with marketing mix. In the final part are proposed modifications, which conduce to higher public interest in organization.
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Corporate identity in SME
Stejskalová, Šárka ; Svobodová, Ivana (advisor) ; Reinbergr, Tomáš (referee)
The objective of this thesis is to create a corporate identity (CI) in a partical company (SME) called "VŠ LIGA, o.s.". Theoretic part is dedicated to explanation of the CI conception, of its basic parts (corporate culture, communications and design) and its importance. Practical part analizes current situation of CI in the company. Based on this analysis there were identified issues to be solved. The thesis proposes the steps to solve these issues.
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Motivační systém retailingové firmy
Stejskalová, Šárka ; Kohlová, Lenka (advisor)
Práce se snaží nalézt ideální motivační systém ve firmě a popsat prvky, ze kterých se skládá. V teoreticé části jsou vysvětleny základní pojmy z oblasti motivace a stimulace a uvedeny základní teorie motivace. Praktická část obsahuje popis činností a přístupů k zaměstnancům ve společnostech s úspěšně fungujícím motivačním systémem. Z jejich srovnávání je vyvozeno,jakými prvky a aktivitami by měl být motivační systém tvořen.
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