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Transformations of television public service broadcasting in the time of digitazing
Kubečková, Pavla ; Kopecký, Čestmír (advisor) ; Myslík, Václav (referee)
The topic of this are changes of the public television broadcasting, that are caused by degitalization. There are no doubts that nowadays television is goinig trough some big transformations, both in the technological way and in the waz of structure of its content. Digitalization affetcs not only quality of the picture and sound, but also viewerś habits.
This thesis should be focused on the public television broadcasting, but there are many phenomenons common both for public TV and commercial TV. Thatś why there are basis and grounds of the digitalization described for both of these areas together in the first part. Changes of viewerś habits and changes of programmme structure are the parts which are mainly focused on public TV.
The aim of this thesis is to look on digitalization "from above", from general point of view. It is not aiming to describe specifics of this issue in particular countries.
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The Licensed Formats in Television
Abbasová, Aida ; Rossler, Ivan (advisor) ; Bobiňski, Filip (referee) ; Myslík, Václav (referee)
The Master?s Thesis The Licensed Formats in Television describes the TV program formats market. The thesis in general defines the individual types of formats and mentions where they are traded and under what conditions. It also deals with the legal aspects, contractual issues and last but not least the copyright protection. Development of the TV format market in the Czech Republic is covered in more detail with focus on the individual organizations and TV companies and the process of purchasing, production and exploitation of TV formats. The final part then includes an analysis of six most popular TV formats broadcasted in the Czech Republic. These case studies are used to illustrate specific situations, which may occur during the production and broadcasting of TV format releases.
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Sitcom - Development and Execution
Slunčík, Václav ; Kallista, Jaromír (advisor) ; Myslík, Václav (referee)
This work considers genre rules of a sitcom and describes two general phases of realisation: development and execution. The work conveys from practise which is estabilished by Anglo-American production and tries to confront the practise with czech settings. The primal emphasis of the work is put onto genre purity and supervison of the producer.
The work is devided into three chapters. The first chapter deals with a definition of the genre and its history. It describes the beginning of the sitcom as well as the reason for its success and transformation into present form. Moreover, it outlines contemporary trends and predicts the future ways of development of the genre.
The second chapter is devoted to the development of the concept and the pilot episode. It describes the procedures which are used in Britain and USA and tries to apply these procedures on internal conditions. This chapter also points out some problems of czech settings and offers how to solve these problems.
The third chapter describes aspects of execution. It deals with suitable structure of the staff as well as proper casting and execution standards.
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Product Placement - the Theoretical Base
Souralová, Ladislava ; Kallista, Jaromír (advisor) ; Myslík, Václav (referee)
Bachelor thesis ?Product Placement ? the Theoretical Base? engages in one of possible tools for financing film projects.
The reason for its creation was the lack of professional literature about this theme in the czech language, so its goal is to create coherent theoretical base to this problem in czech. Another goal was to make producers familiar with the point of view of the other part of this process, ie marketing manager.
The thesis is divided into six chapters. At first I make the reader familiar with several product placement definitions and history of its use. Then I describe various formas and types of product placement including the outline of all possible medias to be used for product placement. In next chapter I analyse conditions and circumstances of product placement use, which must be, more or less, respected to avoid complications. In chapter five I mention types of possible contracts and in the last chapter I concern about branded entertainment, which includes product placement.
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