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Evaluation of Entrepreneurial Opportunities in the Context of Entrepreneur's Experience and Opportunity Type
Vydláková, Pavlína ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The aim of this thesis is to find out how start-ups or beginning entrepreneurs evaluate business opportunities. More specifically, the intention is to reveal whether their assessment of business opportunities differs in some way depending on the type of opportunity. It was then examined how the assessment of business opportunities differs from the perspective of beginning versus experienced entrepreneurs. This comparison used the research results of Laboutka (2010), who examined the assessment of the opportunities of experienced entrepreneurs. The research method used was a qualitative research using case studies that reflect business opportunities. Based on the investigation it was found that beginning entrepreneurs mostly reflect personal feelings related to that product or segment in evaluating opportunities and the type of opportunity does not play a major role. When comparing beginning and experienced entrepreneurs, there were not identified any significant differences in their assessments.
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Approach of entrepreneurs to delegate responsibilities as the necessary condition of the firms' growth
Říhová, Monika ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The master thesis deals with delegating of the work in small, rapidly growing companies. The main objective is to determine what approaches entrepreneurs apply to delegate in the growth phase of the company. The theoretical part describes the relevant theoretical concepts such as business growth, human resources in the company, analysis of entrepreneurs' work time and the work delegating. There are presented results of foreign research in this thesis that serves as the basis for my own investigation. In the methodical part the methods used and the research process are being specified together with the criteria for selecting the sample of respondents and subsequent data analysis procedure. The empirical part examines a sample of 12 entrepreneurs and presents the results of the investigation. The opinions of 97 subordinates of individual entrepreneurs are also included. Results of the research lead to the conclusion that entrepreneurs often do not use the potential of described managerial techniques, even if it would lead to the benefit of further development of the company.
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Podnikatelský plán - Využití atraktivity kontaktu s farmářskými zvířaty jako zdroje udržitelného byznisu v turismu
Kružliak, Ľubomír ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to develop a sustainable and realistic business plan for the development of a tourist attraction based around the contact between visitors and farm animals. The thesis consists of the evaluation of tourism and agrotourism in Slovakia and in the region of Liptov, followed by the secondary research on agrotourism attractions. The selection of target groups, followed by primary market research and its evaluation, analysis of strategic partners and location, as well as the operations, marketing, and financials are presented in this thesis. The data presented prove that the business idea of creating a tourist attraction featuring farm animals is a viable tourist platform to build a business upon. The contingencies and risks are also analyzed resulting in a complete and viable business plan.
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Podnikatelský plán: instantní přírodní superjídlo
Mazal, Jakub ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The goal of the thesis is to develop a business plan for an instant natural food replacement operating on the Czech market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. In the first part of the thesis, theoretical background on business planning is mapped with special focus on recent developments such as canvas business model, lean canvas and lean startup approach. This is followed by business plan structure which serves as a base for the practical part. Last topic of the theoretical part summarizes current trends in the food industry and especially market with functional food, dietary supplements, powdered food replacement, and anticipated future developments. The practical part of the thesis is constituted by the business plan for the startup selling natural powdered meal-replacement on the Czech market. The goal of this part is to verify the business model by conducting a customer survey, assess the market potential, develop the company strategy and analyse its feasibility based on the financial model for potential use by external stakeholders.
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Copycats among internet-based companies: Success via imitation
Niklyaev, Ilya ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
This study is dedicated to providing readers with a holistic overview of the phenomenon of the imitation among internet based companies. Four research questions have been posed and answered through qualitative primary and secondary researches. As a result of this study major success factors that allowed a Berlin - based company Rocket Internet SE to imitate ideas and business models of others have been identified, numerous recommendations have been provided to future copycat companies as well as to companies that face the pressure from such copycats in their day-to-day activities. As an outcome, more transparency has been provided about the processes of imitation in the business environment in order to allow various players to compete more effectively, structure their operations in more efficient way and avoid costly mistakes.
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PENB Impact on the Price of Real Estate
Lukeš, Martin ; Lorencová, Marie (referee) ; Pertl, Marek (advisor)
This thesis deals with current topics of today, such as the issue of valuation of real estate and energy performance of buildings. The content is divided into a theoretical part where the first general and then specifically looks at the issue, and the practical part, which contains the calculations for determining the price of the selected house by direct comparison and cost methods by decree. It also specifies the energy performance of the house in its current state, and after the thermal insulation. Orientation also the return on the investments made from the perspective of the investor. The aim of this study is to assess the extent to which there is an increase in the price of a house due to the thermal insulation.
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Residential House
Lukeš, Martin ; Bartoš, Tomáš (referee) ; Mohelníková, Jitka (advisor)
New residential house in Brno – Kohoutovice. Residential house is a detached building in a slightly sloping terrain to the south with two floors. The house has no basement. The vertical and horizontal load-bearing structure are of the system VELOX. The construction of sloping roof is dealt with trussed rafter. The layout of the house includes main flat unit and on the north side adjacent garage. The main building is covered with a gable roof and garage with shed roof.
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Management of fast-growing company - Footshop
Hajduček, Peter ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The aim of this study is to analyse available tools and strategic management theories dealing with the growth of the company, to apply the theory in the form of case study on the fast growing small business and propose recommendations for the management of similar companies. The theoretical part is focused to the issue of the strategic management tools. Furthermore it deals with comparison of rigorous and agile approach to managing and planning the growth of the company. The analytical part of the work is written as a case study of company, which is growing by hundreds of percent per year. It describes the situations and decisions in company during its growth. Different approaches to the management are shown on specific examples of the company situations. At the end, there are recommendations for companies at a similar stage. Description of new management tools and methods implemented in company is also a part of study. This is particularly the delegation at higher level, reporting, focusing on the core business and managing business transformations while preserving its identity.
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Zvyšování efektivnosti crowdfundingových kampaní
Kalaš, Robert ; Lukeš, Martin (advisor) ; Svobodová, Ivana (referee)
The aim of this thesis is to analyze crowdfunding campaigns on Kickstarter, and contribute towards increasing the effectiveness of such campaigns, as most campaigns are unsuccessful. The theoretical part will focus on defining crowdfunding as the new phenomena of capital distribution and compared with other forms of financing new ideas. The empirical part focuses on a paired comparison analysis of campaigns from two various locations and three industries in total. Factores affecting the successfulness are analyzed and a pattern which would help towards solving the initial problem is looked for. The aim of the thesis was fulfilled by giving recommendations which have an impact on the success rate.
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