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Apple's Marketing
Prokůpek, Ondřej ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The theme of the thesis is the analysis of Apple's marketing tools. The main goal is to find out why the company sells their products in current quantity. The first part contains the theory of history and also contains current economic statistics. The next chapter demonstrates differences in the management of the company compared to other companies in the competitive environment. The last theoretical part describes main competitors in the market. The practical part via using the questionnaire finds out whether the theoretical knowledges are similar to practical data obtained in field research and online.
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Digital Photography for regional development support
Muchová, Eliška ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
This bachelors thesis focuses on the topic of digital photography and concepts that are equally important when we use it. The main goal is to define digital photography as
a means for recording regional events as well as quality assessment by the use of different devices.
The work is divided into two parts, theoretical and practical. The first part consists of processed literature review on the topic of digital photography and concepts that users must know when using it: aperture, shutter, exposure, white balance, sensitivity and last histogram. The practical part of this thesis makes a comparison of image quality of chosen regional event, for which was selected municipal prom. Photos are compared using three different devices: digital SLR camera, smartphone and photo booth. The work is finally focused on sharing images on selected social network.
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Proposal for promotion on the Internet of selected Company
Žáková, Dominika ; Pilař, Ladislav (advisor) ; Hřebejková, Jana (referee)
The aim of the work is to design enterprise TAKE ADVICE Ltd. suitable tools for promotion on the Internet. The theoretical part was elaborated on the basis of literature and articles on marketing, its principles and basic knowledge. Then it deals with the difference between the physical product and service characteristics and qualities of services marketing mix adjustment on the basis of knowledge about the services. The last point is the theoretical part of internet marketing. Described as Internet communication tools that are suitable for smaller companies due to the financial cost of these instruments. The practical part of the proposal offers various Internet communications tools that are appropriate for the selected entity, which is a small company offering services in the field of accounting. Body still did not use any form of Internet communication, and so the proposal contains the most basic elements.
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The financial analysis of selected business subject
Voráček, Martin ; Homolka, Jaroslav (advisor) ; Hřebejková, Jana (referee)
This thesis entitled The financial analysis of selected business subject evaluates the level of management of selected construction company KOČÍ a.s. between 2010 and 2014. Required documents for the calculation of financial analysis were obtained from publicly available sources. The theoretical part briefly introduces the basic information and describes the methods of financial analysis. In the practical part are the methods of financial analysis applied to the company KOČÍ a.s. The results are compared to values for the branch of building industry or to recommended values. For the financial analysis of KOČÍ a.s. were used analysis of absolute, differential and ration indicators and bankruptcy and credibility models.
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Apple's Marketing
Smirnova, Tatyana ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The topic of this bachelor's diploma work is examine the Apple Company marketing. The main aim of the work is analysis and characteristic of Apple Company marketing. The bachelor's diploma work consists of some parts. The first part describes the Apple Company and on the basis of studying recommended and professional literature marketing and marketing strategies terms were explained.
The second part is devoted to marketing activities of Apple Company, detailed marketing mix 4P of Apple Company and creating SWOT analysis. The third part describes comparative analysis of iPhones cellphones against Samsung. And in the end is given answer why Apple is with it all positive factors, huge capitalization, successful marketing and advertising is losing its position on the market. What is the reason? How Apple can fight against it and does Apple make attempts to fix it or leave it without changes? Apple's position is estimated by using different indexes in the forms of graphs, sales and etc., which confirm the losing of competitive ability of Apple Company.
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Evaluation of the current condition of IT infrastructure and data processing in the National Environmental Agency, Georgia
Dědina, Lukáš ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This Bachelor thesis evaluates the current condition of IT infrastructure in National Environmental Agency, Georgia which processes all meteorological and hydrological data of all territory of Georgia. This Bachelor thesis is divided into two parts. The theoretical part describes basic characteristics of IT infrastructure in NEA.
The practical part focuses on the interpretations of data and information that were found at two weekly visits in NEA.
The goal of these visits was to find a true and accurate information on the current situation of NEA, IT infrastructure in agency and finding the potential deficiencies, critical situations and risks that accrue from the current condition of IT infrastructure in NEA.
Finding these potential deficiencies, risks and critical situations and then submission to responsible staff of NEA I can see as the biggest benefit of this Bachelor thesis.
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Sociální média v podnikové praxi
Střelbová, Lenka ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
The aim of this thesis was to explore using of social media in daily business.
Theoretical part describes technological development since first electronical
communication channels until current boom of social media. This work particularly deals
with social media. I tried to define the types and basic function especially with respect for
using in common business. Advantage of its using in different levels is listed here as well
as recommendation how to apply and use it for business growth.
Practical part refers to questionnaire which tries to find out user´s relations with
social media, its using in everyday reality both private and business. Outcome is
subsequently assessed and commented.
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