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Marketing strategy of Ford on the Czech market
Kliská, Veronika ; Průša, Přemysl (advisor) ; Burda, Martin (referee)
This work deals with the marketing strategy of Ford and its goal is to analyze it and also analyze the perception of the brand on the Czech market. Furthermore it is a proposal of some solutions to improve its weaknesses. The first part focuses on the theory of the individual components of the marketing strategy. It deals with marketing concepts, marketing plan and mix and with different parts of the marketing communication. The second part describes the main historical milestones of the Ford Motor Company, its role in the Czech Republic and the analysis of the current state of the automotive market in the Czech Republic. There are also analyzed the results of several surveys focused on the perception of Ford cars on the Czech market and proposed solutions for its improvement. The third part analyzes the marketing strategy and the individual components of marketing mix. The final section contains several suggestions for improving the weaknesses of the marketing strategy of this brand.
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Pollution of the earth's orbit in the context of the theory of property rights
Burda, Martin ; Ryvolová, Ivana (advisor) ; Chalupníček, Pavel (referee)
Earth's orbit as a space for placement of telecommunication satellites and other objects is growing in importance for the economic development of mankind. Serious problem, however, is the so-called space debris pollution from human activities. The aim of this work is to provide a comprehensive view of the Earth's orbit contamination in relation to the institution of property rights. First, the discussion focuses on current international legal arrangements in this area, its development and implications. This is followed by an economic analysis of a space pollution, the argument is considered that pollution of the orbit is a logical consequence of incompletely specified property rights. The thesis also deals with the establishment of property rights with respect to whether the institute is viable and economically efficient. The conclusion of the work presents a discussion of alternatives in solving the problem of manmade space pollution.
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