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Tokens of body image in the consumer behavior of a specific female subculture
Bartošová, Veronika ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
My Master's thesis deals with "Tokens of body image in the consumer behavior of a specific female subculture", which stands for lesbian community. The aim of my thesis is to capture tokens of body image of gay women in context of their specific community, particularly in the areas of body perception, grooming and adoration of a certain female beauty ideal. The thesis is divided into five main parts. The first part deals with the theoretical background, starting with basic terminology of body image, through an outline of the historical development of ideals of female beauty, to lighting the characteristics of the lesbian subculture, not only in terms of body image. Attention was also paid to the influence of media on perception of lesbians' own body image and to the media portrayal of lesbian women. The second part describes the method that were used for obtaining primary data (CAWI). It also provides an overview of the hypothetical claims, which were primarily designed to compare body image of lesbians with heterosexual women. The third, analytical part focuses on the evaluation of the collected data to verify the hypothesis, or to justify the probable cause why some of the original assumptions were not empirically proved. In the fourth charter marketing recommendations are formulated on the basis of the survey results. The conclusions highlight the most interesting points of the thesis and suggest their potential for use in business practice.
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The conception of film sound in the work of Robert Bresson
Bartošová, Veronika ; Skall, Vladimír (advisor) ; Klenka, Jiří (referee)
Robert Bresson was a significant person of French cinema. In his long life he has made fourteen films. The theme of this thesis is the conception of sound in his films. This work consists of five parts. First part is a general introduction and thinking about the body of artist's works. Second part consists of a few words about Bresson's live and dramaturgical elements, which he use in his films. Third part consists of Bresson's ?Notes of cinematographe?, which he has written during his life and of a selection of them concerning mainly the sound. Fourth part is about analysis of all Bresson's films in terms of the use of sound and sound dramaturgy and compared his theory with practice. The last part is generalizing conclusion about the use of sound in Bresson's work.
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Psychological aspects of Internet abuse in the workplace
Bartošová, Veronika ; Pauknerová, Daniela (advisor) ; Hubinková, Zuzana (referee)
This Bachelor's thesis deals with the psychological aspects of Internet abuse in the workplace. The aim is to find out how various factors affect and determine the extent of employees' non-work visits to the Internet, to evaluate the attitudes and results of three companies in the field of abuse of the Internet, to compare them with each other and suggest ways to solve and improve the current situation. To achieve these objectives, there was used the method of written interrogation of the workers and the representatives of the companies by the means of questionnaires. The analysis concludes with the findings, which of the assumptions formulated in the empirical research confirmed, and therefore can be used in practice, with a comprehensive assessment of the results of employees in different companies and comparison of different solutions to the safety and efficiency of working online.
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Social environment, child and school.
BARTOŠOVÁ, Veronika
The thesis is focused on a problematic of social environment and culture in a context of forming relation between children and a school. It occupies by socialization, social environment and culture of some social and ethnic groups. Inspected groups are Vietnam ethnicity, Gipsy ethnicity and social environment in a Children´s Home. Intention is describe where and how the social environment and culture can influence the relation between school and education.
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