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Analysis of the Selected Firm
Štěpánková, Petra ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
This diploma thesis includes analysis of the INTERMONT s.r.o. company based on account statements and information given by the firm. It is focusing on an overall review of the firm standing and tries to assess its internal situation and the environment as well. SWOT analysis and Quick test is elaborated in the conditions of the firm. From these points of view proposals improving the firm position are presented.
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Cash pooling from the perspective of Komerční banka, a.s.
Štěpánková, Petra ; Radová, Jarmila (advisor) ; Klusáček, Ivan (referee)
This thesis concerns the cash pooling sector that concentrates cash of big companies and top corporates and contributes to an effective control of liquidity. The first part completely describes this bank product using mostly technical foreign sources. The second part analyses individual legal and fiscal apects influencing cash pooling in the Czech republic. The last two chapters of my thesis deals with detailed analysis of this sophisticated product by an example of Komercni banka. Implementation of cash pooling from the perspective of the bank, clients portfolio using this product together with comparison of its differents types is studied in this thesis.
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The Possibilities of Animation in the Jewish Town in Trebic
Štěpánková, Petra ; Kouba, Vojtěch (advisor) ; Malcová, Zuzana (referee)
This bachelor thesis deals with the history of Jewish settlement in the town of Trebic, the origin of a Jewish ghetto and reasons for its preservation till today. The description of utilization and the positions of some important buildings is necessary for understanding the way of living and the administration of Jewish community in a separated ghetto. The thesis also describes the process of the revitalisation of Jewish Quarter during the last 20 years. Three basic revitalisation projects supported building rehabilitation and involved Jewish Quarter in the present life of inhabitants. Because of its uniqueness the whole complex was listed as the UNESCO sight. The practical part of the thesis which is devoted to the present-day utilization of objects in Jewish Quarter examines the reasons of its underutilised cultural potential. Using the methods of socioeconomic animation and the devices of the field of tourism, the practical part attempts to look for a solution of the destination and outlines a possible future utilization.
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Public Diplomacy of the Czech Republic – actual aspects
Štěpánková, Petra ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
The diploma thesis introduces the term public diplomacy and examines it in the context of Czech Republic. The aim of the thesis is to explore, describe and evaluate Czech Republic's practice in the field of public diplomacy. The study also focuses on the term nation branding and brand image of countries. A whole chapter is dedicated to the "brand Czech republic". The last part of the diploma thesis analyzes the Czech presidency of the Council of the European Union in the first half of 2009 from the view of its presentation and communication.
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