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The main trends in BI: Self-service analytics tools
Fedarynchyk, Yuliya ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
This Bachelor Thesis is focused on Self-Service Business Intelligence (SSBI) as one of the most important trends in the world of Business Intelligence (BI). The work also describes other important trends in this area, provides readers with the overview of the general architecture of BI and defines the main features by which the BI tool can be classified as a self-service category using reports of analytical companies. One of the aims of this thesis is to analyze the market with self-service analytical tools. Two different studies from well-known analysts were used to achieve the most objective result. The bachelor thesis is structured so that the introduction includes the definition and the reason for the selection of the topic, sets the objectives and describes the methods that allow these goals to be fulfilled. Among other things, the introduction includes the review of professional literature related to the topic of this thesis, as well as the description of the structure, existing assumptions and limitations of the bachelor thesis. Another block includes theoretical background which is necessary to achieve the goals set. It contains chapters describing the concept of BI and its components, characterizing SSBI, and discloses the advantages and disadvantages of this approach. After defining all the important concepts, the thesis discusses today's BI trends. The last block analyzes the world market with self-service BI analytics tools. Subsequently, the results of the analysis are evaluated and the conclusions of the whole work are determined.
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Social Media as a Marketing Tool
Studnička, Jan ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to analyse marketing tools of Facebook, Instagram and YouTube and to suggest a recommended plan for small companies that wish to start using social media as a marketing tool. The aim is achieved with knowledge gained from a theoretical part of this thesis, which explains marketing, its forms on the internet and social networks. Further, an analysis of marketing tools of social media, particularly of Facebook, Instagram and YouTube, has been used to accomplish a goal of this thesis, as well as a practical application of these networks for a Summer camp Gandalf, and an interview with an expert in this field, all of which are present in the practical application part of this thesis. Based on above mentioned analysis, a company Facebook page has been evaluated as the basic element for success on Facebook, because it offers enough possibilities for communication with a customer and good-quality analytics and marketing tools. An Instagram profile is a very good place for visual presentation of company with photos thanks to the simplicity, good arrangement and a growing number of users, its link to Facebook proved to be very useful as well. YouTube is then an ideal setting for sharing videos of company due to its popularity and cooperation with Google that can find YouTube videos directly in its search engine. A particular suggestion for small companies differs based on its type and result that the company expects from its use of social media. A very important aspect, however, is to create a good relationship with a customer by sharing and publishing a quality content. A contribution of this thesis is its critical evaluation of marketing tools on social networks Facebook, Instagram and YouTube and their utility for small companies. The Summer camp Gandalf was chosen as an example of applicability of these tools. In this thesis a suggested plan has also been laid out for small companies which are beginning on the field of social media.
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Possibilities, risks and legislative restrictions of multirotors from information management point of view
Štěrba, Jan ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
The thesis deals with the possibilities and risks of multirotors in connection with acquiring, processing and distribution of information with regard to how these possibilities are limited and the risks addressed by legislation. The aim of the theoretical part of this thesis was to analyze how multirotors are involved in the information society, what are the possibilities of their use in connection with data collection and acquiring of information, what are the risks of using them and how problems are dealt with by Czech legislation. Categorized use possibilities state practical examples of what data can multirotors provide and how multirotors can be used to acquire information. The risks associated with using multirotors were found mainly in context of invasion of privacy and physical security. Based on the research of legislative sources, it was found that the legislation covers all the risks very well. The aim of the research part of this thesis was to find out how the users of multirotors abide the current legislation, which provisions they violate from the point of view of aviation regulations and to what extent they invade the privacy of third parties when using multirotors. Based on quantitative research, where the research method used was an electronic questionnaire, it was found that even though that about half of the users do not fly in accordance with aviation regulation L2 - aviation rules, 78% of them violates only one provision. In addition, it can be stated that there is a dependence between the presence of navigation systems on a multirotor and violation of this aviation regulation. It was also found that 89% of users do not intrude the privacy of third parties by using multirotors and that the violation of the amendment X and intruding of privacy are independent.
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The Impact of ICT on selected behaviors and habits of Generation Y in the Czech and Slovak Republic
Kopecký, Oldřich ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
The constant evolution of ICT changes the habits and way of life of today´s generation. At the same time, it affects their sexuality and the associated sexual life. Generation Y represents the generation of young people who come into contact with ICT from the young age and excel in high-level information literacy. This diploma thesis is offering a comprehensive view of the impact of ICT on Generation Y in terms of human sexual-ity and pornography. The social research brings findings on ICT usage issues in differ-ent places (at work, at university, etc.), security and privacy protection in the virtual world, and ICT pornography. The research of studies from foreign countries passes to the author´s own research. It also reflects new trends in ICT; the 3D virtual reality. In the final part of the diploma thesis the author discusses and compares the results ob-tained by his own research with foreign studies. At the same time, author´s own find-ings are formulated. Author is also proposing questions that could form the basis of research at the organisational level.
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Study of consumer behavior of generation Y on selected e-shops
Rubínová, Klára ; Čermák, Radim (advisor) ; Böhmová, Lucie (referee)
This diploma thesis analyses the phenomenon of adapting e-shops selling electronics and computers to the Generation Y in the terms of website usability. The theoretical part is divided into three main chapters. The first chapter describes a consumer behavior, shopping behavior and the difference between shopping behavior in physical stores and their cyberspace counterparts. The following chapter deals with the Generation Y and its characteristics. The last part describes the web usability itself, its common flaws in usability and the topic of web usability testing. The practical part is dedicated to a web usability testing on selected e-shops. The testing itself was conducted by the user testing method, where all the tested subjects belonged to the Generation Y. A questionnaire and a guided interview were also used to gather information for the study. The survey revealed many elemental flaws in the terms of web usability of studied samples and presented suggestions how to correct them. A big problem was found mainly in the design structure of the sites. Users were under constant advertisement pressure which has neutral or even negative effect on the Generation Y.
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Darknet networks as a way of protecting internet users' privacy
Plevný, Marek ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
In this age when information technologies became inseparable parts of our lives we can hardly imagine for example living without internet. There is a phenomenon connected with internet and that is large scale collection of data about internet users and their activities. Because of this fact, it is important to protect our internet privacy as a very important aspect of our lives. This work examines large scale collection of data about users internet activities. During this work, different methods and reasons for this largescale data collection are examined. Later, different ways how internet users are protected by law or how they can protect themselves are examined. One of the ways how internet users can protect their internet privacy is by using so-called anonymizing networks connected with a phenomenon called Darknet. This work examines if it is possible by ordinary internet users to adapt this method of internet privacy protection.
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Methodology for website localization from the perspective of webdesign
Čermák, Radim ; Doucek, Petr (advisor) ; Strossa, Petr (referee) ; Hřebíček, Jiří (referee) ; Dědič, Filip (referee)
Internet and websites are today one of the most important communication channels of almost all companies. They offer a simple, fast and effective way of communication, which is also available worldwide in a few seconds. With the globalization of market, more and more companies try to expand their business beyond the territory of the home state. In the current time of start-ups is the Internet also often a medium that allows formation of new spheres of business for which the website is absolutely essential channel. This type of business is internet based and has very often international ambitions from the very beginning. Given that each country (or region) can be seen as distinctive culture, it is advisable to locate websites for the needs of the foreign country. This is exactly the theme of this thesis. The concrete objective of this thesis is to offer a methodology for website localization in terms of webdesign. The basic building block is the delimitation of a multidisciplinary theoretical framework that examines the concept of culture and extensive literature review allowing current insight into the linking of website and culture, i.e. cultural website localization. Suitable method for gripping such a complex concept as a culture emerge from a theoretical framework as well. As the most appropriate method were determined Hofstedes cultural dimensions, which are then used for the analysis of cultural determination of web elements. Data collection for the purpose of analysis of web elements cultural determination is performed using a content analysis of websites from nine different countries. The results of the analysis are compared and synthesized with the findings stemming from a literature review. The final artifact of this thesis, a methodology for website localization from the perspective of web design, is based on this ground. Validation of the proposed methodology is done on the basis of assessment of the methodology for a domain of web design. This assessment is based on interviews with experts from different countries as well as presentation of concrete example of methodology use within a midsize website.
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Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
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Freedom of Expression and Censorship on the Internet and Social Networks
Reindl, Jan ; Čermák, Radim (advisor) ; Sova, Martin (referee)
This thesis is focused on freedom of expression and censorship on the internet and social networks. Its goal is to evaluate current situation of censorship of the internet, to describe the most often used methods of censorship and suppressing free speech, as well as methods of its circumvention. The thesis is focused on the progress of internet censorship in its shift from a tool of governmental domestic network control into a tool in the hands of multinational organizations. Some focus is also given to the importance of anonymity as a way to freedom of speech, and to the analysis of current situation and possible future outcomes. This thesis is divided into five chapters. The first one serves as an introduction into the problematics. Second chapter describes methods of internet censorship, the third one describes its circumvention. The fourth chapter looks into the current situation regarding the role of social media in terms of internet censorship and possible results of censorship as well as future evolvement. Fifth and last chapter is dedicated to research of anonymous parts of internet community that could otherwise face censorship.
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Evaluation of chat bots
Hazdra, Jan ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with the evaluation of theability of machines to imitate human behavior. Presents a brief history of the development on the field of artificial intelligence and intelligent machines, specifically chat botsand describes their evolution throughout the 20th century. It describes the most important features and building blocks of chat bots, including the most widely used programming languages for creating them.It also describes the theory of A. Turing, the test and the imitation game, on which is based methodology for evaluating chat bots. Then it also examines the criticism of the Turing's test by J. R. Searle's chinese room argument that is used for its better understanding and finding its boundaries. The work also describes H. Dreyfus's assumptions, which led to optimism in the late 90s in development in artificial intelligence and limits of artificial intelligence, on which he pointed out. The main objective is the metodology proposed in the second part, which is used for comparing selected chat bots and then used for their evaluation. Overall evaluation consists of evaluations in the sub-categories in which will be individual chat bots scored. The methodology is based on the Turing test, which slightly modifies, but also extends thanks to the ideas of other authors.
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