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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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The Proposal of Company Portfolio Extension by iOS App Development
Káhn, Ondřej ; Ing.Jakub Chrást (referee) ; Němcová, Zuzana (advisor)
Analysis of the Goldmax Laptops Ltd and its environment is based on theoretical knowledge of professional publications. The analytical part of the thesis also examines the global mobile app market and industry of iOS app developers in Czech Republic. The objective of the thesis is to describe and formulate documents necessary for implementing proposal to extend the company's portfolio by new service focused on the mobile app development for Apple iOS and related activities.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Business Plan
Štěrba, Radek ; Daniel, Martin (referee) ; Němcová, Zuzana (advisor)
My master´s thesis will deal with the business plan for a new brewery. For it to be the ideal strategy to entail the enforcement of the consumer market. The thesis will focus primarily on how to achieve a successful and economically beneficial brewery. In particular the choice of an appropriate strategy is the cornerstone of predetermining the future success or failure of the project on the market. In my thesis will also report on the current state of problems brewing on the Czech market and abroad. The practical part will focus on the technical possibilities of building a brewery and the calculation will be made investments in technology and equipment brewery. There will also be calculated in the calculation of profits and expenses which affect the rate of return on investment in the brewery. Furthermore, I will support sales tools which will allow the successful startup company. It will also be designed optimal variant of websites including their calculations. It also made sociometric survey to obtain relevant information for designing optimal strategy for future production brewery.
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Czech Franciscans during the Communist Era Signy on the 50th Years
NĚMCOVÁ, Zuzana
This diploma thesis with the issue of Czech Franciscan church persecutions during the Communist Era in the period of the 1950´s - 1960´s. The author describes historic development of the Franciscan church, political and legislative assumptions of persecution of the regular churches, situation of the Czech Franciscans from communist party taking power to their repressions, internations, particular trials with main representatives and following detentions. This study is based on the bibliographical research of the primary and secondary sources. The author considers the impact of these persecutions on following development of the Franciscan Church.
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