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Right and good : Argumentation and Discourse of Cze ch Activists for Women's Suffrage
Gelnarová, Jitka ; Říchová, Blanka (advisor) ; Kobová, Ĺubica (referee) ; Dudeková, Gabriela (referee)
Right and good : Argumentation and Discourse of Czech Activists for Women's Suffrage Jitka Gelnarová Abstract The dissertation deals with the concept of suffrage within the discourse of Czech women's suffrage activists between 1897 and 1914. The aim is to define how the concept of suffrage was constructed by Czech suffragists within the context they lived in, how their notion of the suffrage was influenced by the fact that different women were positioned differently within the system of hierarchies based on gender, class and nation. The dissertation focuses on the hierarchies present in the discourse; the relation of "public" and private" in the discourse; the notion of "political representation" in the discourse; positions the suffragists spoke from and their representation of the enemy ("us/them"); the functions the concept of "Czechness" fulfilled in relation to the demand of female suffrage in the discourse; and the relation of "universality" and "particularity" to the demand of female suffrage in the discourse.
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Beauty myth in advertising from the perspective of gender
Prágrová, Štěpánka ; Fulka, Josef (advisor) ; Kobová, Ĺubica (referee)
Diploma thesis called "Beauty myth in advertising from the perspective of gender" analyzes the gender climate through the construct called beauty myth. The phenomenon of the beauty myth is nowadays appearing in numerous connotations, for example, very much in advertising. In this thesis I analyze printed advertisements, which I subject a critical examination through specific concepts including the Barthes concept of myth and photograph. Advertising is one of the most powerful communication and information arms today. In today's society the advertising message has become a very strong handling tool that is able to change not only the customer's behavior and customer's requirements, but to a large extent his thoughts, opinions and actions. What means of customer acquisition does advert use? Is not one of them theory of lie which was mutated into the beauty myth? This phenomenon is presented here mainly from the perspective of feminist author Naomi Wolf. The results of my analysis of the beauty myth in advertising, however, disagree with Wolf's view and put them thus in opposition. Advertising and the beauty myth behave as a living organism that interacts flexibly to external stimuli and its responses to them promptly transmits back to the consumer through the communication channel of advertising. The...
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