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Use of online advertising (PPC) to increase sales of ecommerce website
Šašek, Marek ; Maryška, Miloš (advisor) ; Smutný, Zdeněk (referee)
When doing business on the Internet, it is crucial to have the potential customers informed about websites, offered products and services. In the online world, these customers are visitors who come to the websites through some medium. One of such frequently used media, which can bring new visitors, is Internet advertising. This thesis is focused on the paid Internet advertising model known as the PPC (Pay per click). The main scope of the thesis is implementation of advertising campaigns for a particular e-commerce website in order to increase the number of sales. The campaigns run on the Google Search network. They are managed by the advertising system AdWords which is presented in the theoretical part of this thesis. The essential terms of the online marketing and principles of Internet advertising are also is described in this thesis. In order to create a successful advertising campaign, it is crucial to ensure its measurement and evaluation, which are handled by AdWords and the analytical tool Google Analytics within the practical part. Moreover, this thesis focuses on optimization of the running campaigns based on the measured data. In the conclusion, the goals and benefits of ads for the advertised eshop are evaluated.
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mHealth a IoMT in professional sports
Zenkl, Lukáš ; Potančok, Martin (advisor) ; Smutný, Zdeněk (referee)
The following bachelor thesis is focused on implementation proposal of mHealth and IoMT elements for professional martial arts. The main aim of this bachelor thesis is the proposal of mHealth implementation for professional sports in order to increase performance, better regeneration and thus prevent injury. The first section of this thesis discusses the main concepts behind mHealth, IoT, and IoMT technologies. Followed by the role of mHealth in modern healthcare, and the impacts of IoT and IoMT within the current healthcare field. The second part of theses delimits mHealth, IoMT technologies, as well as defines their roles within professional sports. The next part analyses the current overall awareness and use of these modern technologies within the field of sports. Based on the results of this analysis, the implementation itself is proposed in the next part. The last part deals with the evaluation of the success of the implementation and the benefits for the athletes.
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web application for manufacturing company's data visualization
Melena, Jan ; Vojíř, Stanislav (advisor) ; Smutný, Zdeněk (referee)
In today's world of modern technologies is a need for constant improvements in industry. It can vary from computerization of production, machine modernization to increasing personnel efficiency and creating new methods in production. Visualization of production data is part of this category. Therefore, this thesis describes innovative solution for production data visualization using modern technologies for rapid development, implementation and future updates of new functionality or even new type of industry aim altogether. Result of this thesis is a working web application prototype of data visualization for manufacturing company. These data are sorted by two dimensions. First one is sorted by the production line. Second one sorts data by external application for which they are displayed. This application is intended for management that will have a continual overview of the state of production. This thesis is an illustration of a web application development based on modern technologies and principles such as Single-page approach using Angular 4.0 framework. The goal is not writing a product documentation, but simply to describe a Single-page application and a showcase of this new approach of building modern websites.
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Optimization of PPC campaign
Tyrpekl, Daniel ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
The aim of this bachelor thesis is to introduce a process of optimization of PPC campaign. In the theoretical part a structure of PPC campaing as a whole is explained, then there is presented its structure and different kinds of optimization. The practical part deals with setting goals of e-shop, analysis of present campaigns, creation of new ones and optimization based on set goals. In closing the conclusion of success of the advertising campaigns with the help of different indicators is given. The thesis is processed on the basis of specific data drawed from one of the most used PPC systems in the Czech Republic - Google AdWords. Data were provided by online shop with watches Timestore.cz. The contribution is especially increasing the sales and revenues of the e-shop while keeping the current value of ROAS.
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Web application for calculating nutritional values and monitoring nutritional needs
Morkus, Tomáš ; Smutný, Zdeněk (advisor) ; Vojíř, Stanislav (referee)
Bachelor thesis is focused on a development process of web application that should help users to calculate their nutritional needs. Thesis is divided into theoretical and practical parts. In the theoretical part analysis of current appliactions with similar functionalities is made. Next is summarize problematics of mashup applications. In the theoretical part you can also find introduction to basic of dietetics. In the practical part development process of web application is described.
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Analysis of location-based services and their integration in the field of tourism
Pokorný, Michal ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
This thesis focuses on the analysis of services based on the location of mobile devices and their integration in the field of tourism. The basis of the thesis is the definition of the LBS term, brief description and history of the technology used by these services and an overwiev of the current market of the mobile LBS. The main goal of the thesis is a draft of LBS aplication for use in the field of tourism and to find out what components are the most sought after by the czech customers, based on the destination of their travels. This has been achieved through a self-questionnaire survey and a comparison with studies dealing with this issue. This analysis is also the biggest contribution of this thesis.
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Optimization of marketing campaign on Heureka.cz
Neufus, Marek ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
Comparison shopping websites are becoming more and more popular for Internet users in Czech. This is one of the reasons why they have been used by growing number of advertisers. It has been increasingly difficult to succeed among these advertisers recently. The biggest Czech comparison shopping website is Heureka.cz, which is also the main subject of the bachelor thesis. The thesis focuses on the Heureka.cz from the perspective of an advertiser. The reader of the thesis is acquainted with aspects of managing and optimizing marketing campaigns on Heureka.cz including all the key elements such as optimizing of XML feed, classifying products, bidding and evaluating of success of campaigns. The key factor of successful marketing campaign on Heureka.cz is the quality of data sent via XML feed. Practical part of the thesis is focused on control of these data and their adjustments in order to improve campaign's performance on Heureka. Control of XML feed and following adjustments are implemented by the tool named Mergado.
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The main trends in BI: Self-service analytics tools
Fedarynchyk, Yuliya ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
This Bachelor Thesis is focused on Self-Service Business Intelligence (SSBI) as one of the most important trends in the world of Business Intelligence (BI). The work also describes other important trends in this area, provides readers with the overview of the general architecture of BI and defines the main features by which the BI tool can be classified as a self-service category using reports of analytical companies. One of the aims of this thesis is to analyze the market with self-service analytical tools. Two different studies from well-known analysts were used to achieve the most objective result. The bachelor thesis is structured so that the introduction includes the definition and the reason for the selection of the topic, sets the objectives and describes the methods that allow these goals to be fulfilled. Among other things, the introduction includes the review of professional literature related to the topic of this thesis, as well as the description of the structure, existing assumptions and limitations of the bachelor thesis. Another block includes theoretical background which is necessary to achieve the goals set. It contains chapters describing the concept of BI and its components, characterizing SSBI, and discloses the advantages and disadvantages of this approach. After defining all the important concepts, the thesis discusses today's BI trends. The last block analyzes the world market with self-service BI analytics tools. Subsequently, the results of the analysis are evaluated and the conclusions of the whole work are determined.
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The Impact of ICT on selected behaviors and habits of Generation Y in the Czech and Slovak Republic
Kopecký, Oldřich ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
The constant evolution of ICT changes the habits and way of life of today´s generation. At the same time, it affects their sexuality and the associated sexual life. Generation Y represents the generation of young people who come into contact with ICT from the young age and excel in high-level information literacy. This diploma thesis is offering a comprehensive view of the impact of ICT on Generation Y in terms of human sexual-ity and pornography. The social research brings findings on ICT usage issues in differ-ent places (at work, at university, etc.), security and privacy protection in the virtual world, and ICT pornography. The research of studies from foreign countries passes to the author´s own research. It also reflects new trends in ICT; the 3D virtual reality. In the final part of the diploma thesis the author discusses and compares the results ob-tained by his own research with foreign studies. At the same time, author´s own find-ings are formulated. Author is also proposing questions that could form the basis of research at the organisational level.
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Computer literacy and communication in healthcare facility
Tichý, Ondřej ; Smutný, Zdeněk (advisor) ; Potančok, Martin (referee)
The diploma thesis is focused on the analysis of the level of computer literacy in the EUC Premium medical facility for doctors and nurses. The introduction introduces the definitions of computer and information literacy and their development. The next part is focused on the research of computer literacy of the employees of EUC Premium. Research is based on two methods - ethnographic research and questionnaire research. Based on ethnographic research, it was found that the level of computer literacy in this company was not too high, as confirmed by the questionnaire survey. Research issues have been identified that have shown that the company's smooth running can not be without the physical participation of IT support to solve the problem. Research results show authors recommendations for company leadership that can help increase computer literacy in the target organization.
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