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Význam bobovitých rostlin při ozelenění vinic
Kočí, Klára
This bachelor thesis was written at the Faculty of Horticulture in Lednice, Department of Viniculture and Wine-making, Mendel University in Brno. The work deals with the theme of the importance of the species of plants in the landscaping of the vineyard. Subtopics are divided from the importance of greening after the best representative of greenig mixtures. In the beginning of my work, I focus on greening as such. The following is a subtopics of the nitrogen fixation and the importance of nitrogen for plants. At the end of my work, I focus on each individual family and their representation in greening mixtures and usability of each species of Fabaceae. I finally joined the research before the crop values certain species of Fabaceae plants in terms of nitrogen fixation
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Návrh propagační politiky pro hotel KOZAK INVEST a.s.
Kočí, Kristýna
The main goal of this bachelor thesis is to devise proposal of promotional policy for the hotel KOZAK INVEST a.s. focusing on own hall rental. First theoretical part of this thesis deals with concept of company promotion policy, marketing communication and focus on online marketing. In the following practical part is analyzed the external and internal influences of the assessed company. The analysis part of the external conditions concern with the processing of raw parsing of the branch, especially on the rival companies. Following analysis of the internal influences is focused on the marketing mix and promotional activities of the company. Assessment of main target groups for hall rental is a contribution of this bachelor thesis. The outcome of the performed analyses and identification of the target group is specific proposals and recommendations for the promotion policy presented.
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Strategie marketingové komunikace Golfového resortu Jezera
Kočí, Kamila
Kočí, K. Marketing communication strategy of Golf resort Jezera. Bachelor thesis. Brno: Mendel University, 2022. This bachelor thesis focuses on the marketing communication of the Golf resort Jezera. Its main goal is to create a new communication strategy, which will be achieved by understanding the consumer behaviour of selected segment. The current state of department and its marketing communication is evaluated in the thesis with the help of internal and external analysis and based on the results of the questionnaire survey. At the end of the bachelor’s thesis, a new marketing communication strategy for the Golf resort Jezera is proposed, which. will lead to improved communication with customers and to an increase in the resort’s attendance. The whole proposal is supplemented by the strategy budget.
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Separation of Azaarenes by High Performance Liguid Chromatography
Kočí, Kamila ; Friedl, Zdeněk (referee) ; Večeřa, Zbyněk (referee) ; Ventura, Karel (referee) ; Šimek, Zdeněk (advisor)
Under the framework of this PhD project, a study on chromatographic behaviour of selected azaarenes on octadecylsilica stationary phases during their separation by reversed phase liquid chromatography was developed. The main goal was aimed at an application of the basic RPLC principles on the retention behaviour of azaarenes including the effects such as peak tailing, peak broadening, irreproducible retention or strong retention on a stationary phase. This study was particularly focused on basic azaarenes, also called acridines, which belong to a group of persistent organic pollutants providing mutagenic and/or carcinogenic activity. The retention patterns were studied on a group of eight acridines that are often present in environmental samples polluted with polycyclic aromatic compounds. The mixture of acridines was separated under isocratic elution conditions on three octadecylsilica stationary phases using two different binary mixtures as a mobile phase. Evaluation of the surface properties of the selected stationary phases was firstly performed, followed by the separation experiments. The structure of the experiments was designed to evaluate the effect of three different factors on the retention behaviour of acridines: properties of a stationary phase, composition of a mobile phase and physical-chemical properties of acridines. The treatment of the results was based on the capacity factor values providing the best fitting and repeatability of data, but other parameters that evaluate thermodynamic and kinetic aspects of the separation process were also given. Simple correlations between the three factors and a character of retention mechanism of acridines on the given separation system were found. Application of this knowledge simplifies an optimisation process and helps to solve common separation problems for acridines, but also for other basic analytes displaying similar physical-chemical properties (Mr and pKa).
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Content marketing a jeho využití v marketingu ubytovacích služeb
Kočí, Kristýna
The diploma thesis deals with the importance of content marketing and its use in the marketing of accommodation services. Content marketing is on the rise and it is not only in the travel industry that it can help build long-term relationships and thus support business growth. The aim of the thesis is to determine recommendati-ons for the use of content marketing in hotel companies offering accommodation services in Brno. The thesis uses available secondary data to analyse the state of the current market in terms of content marketing and also to identify target segments. An important source of information was the collection of primary data using in-depth interviews with company representatives (n = 6) and representatives of the target segment (n = 6). The final recommendations are formulated through the basic processes of content marketing.
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Status of Deputy of the Czech Parliament in legislative process
Kočí, Kristýna ; Bureš, Jan (advisor) ; Wintr, Jan (referee)
The main purpose of my thesis entitled "The legislative process - the role of Members of Parliament" is to analyze the process of preparing, making and passing laws by the Parliament of the Czech Republic, focusing on the role of Members of Parliament in the legislative process (including comparisons between members of the coalition, opposition and non- attached) and provide a comparison theory, therefore, the possibility of the constitution and other laws and actual practice.
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Diet system from the perspective of macronutrients and micronutrients
Kočí, Kateřina ; Šišková, Ivana (advisor) ; Starnovská, Tamara (referee)
The aim of the thesis: The aim of this observational study of non-interventional nature, was to map the representation of macronutrients and selected micronutrients in the menus served to patients suffering of gastritis as well as other nutrition diets. Additionally, to research and review the dietary systems in healthcare facilities of the Czech Republic, in order to compare the obtained data with recommended nutritional intakes, as recommended/stated in the issue "Reference Values for Nutrition Intake". The purpose is to evaluate, whether both types of the diets follow the recommended values. Methodology: The source of the data for this thesis were the menus distributed to patients following the recommendations of norms related to gastritis and rational nutrition diets for the period of one week. By applying the "Nutriservis PROFESIONAL software" the content of studied macronutrients and selected micronutrients in the daily menus was determined in the collected data. Results: Ten selected healthcare facilities from six regions in the Czech Republic participated in the research. It was determined from the obtained data, that insufficient presence of fiber, wrong balance, as well as the amount of unsaturated and saturated fatty acids along with high amount of sodium were the key malpractices,...
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Status of Deputy of the Czech Parliament in legislative process
Kočí, Kristýna ; Bureš, Jan (advisor) ; Wintr, Jan (referee)
The main purpose of my thesis entitled "The legislative process - the role of Members of Parliament" is to analyze the process of preparing, making and passing laws by the Parliament of the Czech Republic, focusing on the role of Members of Parliament in the legislative process (including comparisons between members of the coalition, opposition and non- attached) and provide a comparison theory, therefore, the possibility of the constitution and other laws and actual practice.
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Separation of Azaarenes by High Performance Liguid Chromatography
Kočí, Kamila ; Friedl, Zdeněk (referee) ; Večeřa, Zbyněk (referee) ; Ventura, Karel (referee) ; Šimek, Zdeněk (advisor)
Under the framework of this PhD project, a study on chromatographic behaviour of selected azaarenes on octadecylsilica stationary phases during their separation by reversed phase liquid chromatography was developed. The main goal was aimed at an application of the basic RPLC principles on the retention behaviour of azaarenes including the effects such as peak tailing, peak broadening, irreproducible retention or strong retention on a stationary phase. This study was particularly focused on basic azaarenes, also called acridines, which belong to a group of persistent organic pollutants providing mutagenic and/or carcinogenic activity. The retention patterns were studied on a group of eight acridines that are often present in environmental samples polluted with polycyclic aromatic compounds. The mixture of acridines was separated under isocratic elution conditions on three octadecylsilica stationary phases using two different binary mixtures as a mobile phase. Evaluation of the surface properties of the selected stationary phases was firstly performed, followed by the separation experiments. The structure of the experiments was designed to evaluate the effect of three different factors on the retention behaviour of acridines: properties of a stationary phase, composition of a mobile phase and physical-chemical properties of acridines. The treatment of the results was based on the capacity factor values providing the best fitting and repeatability of data, but other parameters that evaluate thermodynamic and kinetic aspects of the separation process were also given. Simple correlations between the three factors and a character of retention mechanism of acridines on the given separation system were found. Application of this knowledge simplifies an optimisation process and helps to solve common separation problems for acridines, but also for other basic analytes displaying similar physical-chemical properties (Mr and pKa).
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