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Corporate Social Responsibility: Marketing research and its application in health and sport
Šafaříková, Martina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
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The marketing research of the satisfaction with services provided in the ski school K+K
Šafaříková, Martina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
This bachelor thesis deals with the customer satisfaction to services at the ski-school K+K in Janské Lázně. The aim of this paper is marketing research which will help investigate the satisfaction of those studied. On the basis of theoretical knowledge this questionnaire survey method was chosen as a most suitable. The questionnaire focuses on discovering customer motives and expectations. One part of it shows the connection between satisfaction and importance of particular aspects. The results of the survey are presented through graphs and an annotation is presented. In the conclusion there are suggestions for possible improvements proposed at the ski-school. Key words Marketing, services, sports services, customer satisfaction, marketing research, questionnaire survey.
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Corporate Social Responsibility: Marketing research and its application in health and sport
Šafaříková, Martina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
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The marketing research of the satisfaction with services provided in the ski school K+K
Šafaříková, Martina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
This bachelor thesis deals with the customer satisfaction to services at the ski-school K+K in Janské Lázně. The aim of this paper is marketing research which will help investigate the satisfaction of those studied. On the basis of theoretical knowledge this questionnaire survey method was chosen as a most suitable. The questionnaire focuses on discovering customer motives and expectations. One part of it shows the connection between satisfaction and importance of particular aspects. The results of the survey are presented through graphs and an annotation is presented. In the conclusion there are suggestions for possible improvements proposed at the ski-school. Key words Marketing, services, sports services, customer satisfaction, marketing research, questionnaire survey.
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