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National Repository of Grey Literature

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Postoje mužů a žen k reklamě na tabákové výrobky Gregová, Alena ; Zamazalová, Marcela (advisor) ; Procházka, Jan (referee) Práce zjišťuje postoje mužů a žen k reklamě na tabákové výrobky. Součástí práce bylo provedení primárního marketingového výzkumu, který byl zaměřen na výzkum názorů mužů a žen na reklamu na tabákové výrobky a dále na některé další oblasti spojené s problematikou kouření. Detailed record

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