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National Repository of Grey Literature

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Marketing Mix of the Company Grůzová, Beata ; Škodová, Gabriela (referee) ; Chlebovský, Vít (advisor) The bachelor´s thesis deals with marketing mix of a specific company. In the first, theoretical part are defined the concepts od marketing and marketing mix. The knowledge from the teoretical part is then used to analyze the current state of marketing mix od the company Jezdecké potřeby Kalenda. Based on the results of the analyzes, recommendations are proposed for adjusting the marketing mix. Detailed record

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