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National Repository of Grey Literature

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Marketing Communication in the Field of the Atopic Cosmetics Šedivá, Zuzana ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor) This bachelor´s thesis deals with tools of marketing and marketing mix. The first part is focused on the theoretical and general concept of marketing and marketing mix, but also on concept of communication mixwhere are the individual instruments explained. In the second part of thesisis realized the market survey of products and there are recommended suggestions for improving the communication of the company with customers. Detailed record

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