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National Repository of Grey Literature

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Proposal for Improving the Communication Mix of a Selected Company Jeřábek, Jakub ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor) Tato bakalářská práce se zabývá optimalizací komunikačního mixu vybrané společnosti. Skládá se ze tří hlavních částí. První z nich je teoretická část, ve které jsou popsány koncepty a pojmy relevantní k danému tématu. Následuje část zaměřená na analýzu současného stavu společnosti. V poslední návrhové části jsou uvedeny konkrétní návrhy na zlepšení komunikačního mixu pro danou společnost. Detailed record

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