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National Repository of Grey Literature

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Sales Promotion and Advertising of Company Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor) This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company. Detailed record

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