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National Repository of Grey Literature

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Marketing Research for Company Invia.cz, a.s. Růžičková, Lucie ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor) This bachelor’s thesis deals with marketing research customer satisfaction for travel agency Invia.cz and also consumer behaviour analysis. The theoretical part of the thesis deals with crucial concepts, in the practical part of this thesis are used methods and questionnaire survey. At the end of this thesis all data were evaluated and were made the suggestions for improvement leading for higher services quality in selected company. Detailed record

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