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National Repository of Grey Literature

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Client´s Satisfaction Analysis and Recommendations for its Improvement Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor) The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation. Detailed record

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