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National Repository of Grey Literature

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Proposal of Development of Internationalisation Strategy of Company Nguyen, Anh Khoa ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) Diplomová práce je zaměřená na návrh nejvhodnější podnikové strategie pro vstup Jolly na Český trh chytrých zařízení. Rozbor teorie internacionalizace a internacionalizačních podnikových strategií je důležitým podkladem pro analýzu procesu vstupu Jolly. Na konci se zaměření přesune na návrh přijatelné strategie pro vstup a činnost na trhu. Detailed record

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