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National Repository of Grey Literature

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Marketing of a dance studio Adamčiková, Patrícia ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee) The aim of this bachelor's thesis Marketing of a Dance Studio is to apply theoretical knowledge from the area of marketing, specifically marketing of services and sport marketing, in order to analyse the current state of marketing communication of a particular dance club. The theoretical part includes an independent chapter focused on free time activities of children and youth. In the practical part of the thesis, the Dance Studio ATS Domino is introduced along with its marketing activities. It also contains a feedback form for current members and analysis of their responses. Detailed record

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