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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Situational Analysis of T-Mobile Czech Republic Company
 Vodička, Radek ; Svoboda, Petr (advisor) ; Stejskalová, Irena (referee)
The aim of the presented bachelor thesis is to implement a marketing situation analysis at T Mobile Company, Czech Republic, and draft an appropriate strategy. The theoretical part explains basic concepts of marketing and various tools of marketing situation analysis. In the practical part there is carried out a situational analysis with final recommendations for a strategy.
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Nástroje utváření pozitivní image firmy T-Mobile Česká republika a.s.
 Medková, Alena ; Nový, Ivan (advisor) ; Franková, Emilie (referee)
The content of this work is to focus on the concept of corporate image and its analysis of the selected company, which is in this case T-Mobile Czech Republic a.s. Analysis of the company's image comes from the first analysis of its identity and elements of corporate identity, which consists of finding and subsequently image perceived by employees and consumers in the Czech market through questionnaires. It is shown by a comparison of some elements of the main competitors in the industry. Finally was given some recommendations for improvement of certain activities of the company, which in turn may positively affect the company's image.
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