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Stratégia rozvoja cestovného ruchu Brna
Fialová, Daniela
Fialová, D. Strategy of tourism in Brno. Bachelor thesis. Brno: Mendel University in Brno, 2019. The bachelor thesis deals with the strategy of tourism in Brno by comparing it to the strategy of tourism in Berlin. The first part of the thesis is literary research and it is focused on the concept of tourism, destination management, strategy of tourism and methods that are used in this thesis. The second part of the thesis is analysing Brno and Berlin as comparised destinations and there is basic informa-tion about their recent strategies of tourism. After this part destinations are being analysed by comparative analysis, benchmarking methods, SWOT analysis and their recent strategies are being evaluated. These steps are evolving in later discussion, which is terminated in final ideas and propsals for the strategy of tou-rism in Brno. These proposals are inspired by Berlin strategy and they are based on own observation, observation by residents, strategic coworkers and analysis conducted in this thesis.
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The Tourism Development Strategy in the South Moravian Region
Harmáčková, Alena ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.
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The Tourism Development Strategy in Pardubice region
Pospíšilová, Iveta ; Vaško, Martin (advisor) ; Kalous, Ladislav (referee)
The main objective of this thesis is to approach the issue of management of destinations and to analyse the potential for development, the strategy for the development of tourism, and to propose more opportunities for the development of tourism in the Pardubice region. The work is divided into two parts - the practical and theoretical part. The theoretical section explains the basic concepts and discusses the issue of destination management. Practical part deals with a detailed analysis of the Pardubice region, strategies for the tourism development and the final evaluation of the current state including the developement potential of the region.
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The Tourism Development Strategy of selected Region – Central Bohemia Region
Růžičková, Zlata ; Vaško, Martin (advisor) ; Kesnerová, Martina (referee)
The main goal of this diploma thesis is to focus on destination management and analyse development potential, turism strategy and suggest further possibilities for tourism development in the Central Bohemia Region. The thesis is devided into theoretical and practical parts. The theoretical part is devoted to the explanation of basic concepts and deals with the topic of destination management. The practical part contents analysis of the Central Bohemia Region, turism strategy and the final evaluation of current situation and development potential of the region.
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The Tourism Development Strategy - Zilina Selfgoverning Region
Rehúšová, Alexandra ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
Destination management is nowadays one of the main trends in tourism. Final thesis is divided into two parts - theoretical and practical. Theoretical part is focused on destination management and strategic management of tourism in destination. Practical part contains analysis and evaluation of Tourism Development Strategy in Zilina selfgoverning region. It is dedicated to analysis of current situation in tourism of Zilina region and to its Tourism Development Strategy. Last chapter includes the evaluation of tourism and development potential in region of Zilina and the Tourism Develompent Strategy of Zilina selfgoverning region in period of 2007-2013 as well.
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