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Business Plan
Žůrková, Lenka ; Černý, Vít (referee) ; Sládková, Jitka (advisor)
Bachelor’s thesis presents the prerequisites for producing a business aim of establishing and operation the cultural facilities. It analyses problems, which are related to creation of business plan and establishment of new cultural facilities. It contains suggestions of organizational, marketing and financial plan that can be applied within creation and activity of this company. The work expresses how the project should be undertaken.
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The role of cultural cummunity centres for local development
Švandová, Andrea ; KAŠPAR, David (advisor) ; ŠKOCHOVÁ-BLÁHOVÁ, Olga (referee)
This Master's thesis named "The role of cultural community centres for local development" examines the local culture facility's part in development potential in given area.
The theoretical part of this thesis deals in general with the significance and the part culture plays in sustainable development within both academic and political realm as well as it offers terminology of problems mentioned in this thesis.
The conclusions of the theoretical part are practically verified and proofed on a particular example of cultural and community based facility in Prague using a case study method.
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Business Plan
Žůrková, Lenka ; Černý, Vít (referee) ; Sládková, Jitka (advisor)
Bachelor’s thesis presents the prerequisites for producing a business aim of establishing and operation the cultural facilities. It analyses problems, which are related to creation of business plan and establishment of new cultural facilities. It contains suggestions of organizational, marketing and financial plan that can be applied within creation and activity of this company. The work expresses how the project should be undertaken.
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Building Cultural Centre
Roubalová, Dagmar ; ČUŘÍKOVÁ, Tamara (advisor) ; HRBEK, Daniel (referee)
Cultural center or cultural house as a building can be found in almost every Czech village. Their operation seems simple, but in practice it looks that like a very complicated question. After 1989 the network of cultural centers was canceled and currently there is no database that would tell the actual list of cultural buildings in the Czech Republic, who are of existing and functioning. Also, now there are rarely built, but very often rebuilt those buildings of cultural centers. These buildings have specific rules, regulations and standards, which are done by the law, its design should be also based on the needs of current and future users, both operators and visitors. Master's thesis summarizes the general and specific requirements that must be taken in building a cultural center and presents a case study on building a concrete cultural center in the suburb of Prague. The main impulse for writing this work is the belief that more attention should be given to this issue. The cultural center as a multifunctional space offering a wider range of programs available to all the population is the first and closest point of contact with the culture of everybody of us. It affects overall relationship to cultural values and is also a place where everyone will have these values to guarantee equal and free access.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Třebíč
FLORIÁNOVÁ, Lucie
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Telč
AMPAPOVÁ, Šárka
This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.
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A usage of cultural facilities in tourism development on case of selected museums in Třeboň
MACHOVÁ, Eliška
Trebon is famous not only for the spa, a rich cultural life and many sights, but also fish farming and pond system that consists of numerous lakes and other water bodies. Every year there are many exhibitions, festivals, theatrical performances and much more. Trebon is a state dominated by the castle, but for visitors, the town offers many more attractions. The landscape around Trebon calls for various types of sporting activities and through the presence of many lakes for water sports. Can not forget the beautiful countryside of Trebon, who became a protected area. Due to these factors, Trebon has great potential for tourism and its further development. This thesis has set three goals. The first goal is the task of analyzing supply and demand of tourism in the town of Trebon. The second objective is the investigation of motivation, expectations and images of selected cultural activities to supplement the product mix for the selected segments of visitors. The third objective is to devise ways of communication and cooperation in cultural and tourism sectors in the town of Trebon. The thesis begins with a theoretical part, which serves as a basis for understanding the important concepts and other relationships. There were also more characteristic of the area in question. Most of the information provided Třeboňsko situational analysis, which were defined in the most important elements needed for tourism. Information obtained from the situational analysis and survey were then used for SWOT analysis. The conclusion of the thesis deals with proposals for new products in Trebon and proposals for improving communication and cooperation between cultural institutions and organizations engaged in tourism.
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Business plan of culturally-multifunction facility in Kladno
Jirků, Veronika ; Vojík, Vladimír (advisor) ; Martínez, Felipe (referee)
This bachelor's thesis is about establishing and running culturally-multifunction facility in Kladno. The goal of this work is to compile a bussines plan and using it to respond to absence of a similar facility in the region. This object offers to customers cultural enjoyment of almost all kinds. In the theoretical part are defined the basic terms which are connected to the business plan e.g. a business, an enterpreneuer, a company or a cultural facility. The practical part is focused on realization of the business plan of culturally-multifunction facility and its cultural potential in town and its surroundings. In this part are mentioned services and utilities for customers and how to ensure them, informations about the company and its legal form. It is not omitted an analysis of market environment, target customers, competition and financial aspects of the project.
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Hodnocení marketingového mixu Palace Cinemas
Sobola, Martin ; Mottlová, Libuše (advisor) ; Bursíková, Marcela (referee)
Práce analyzuje a hodnotí marketingový mix pražských poboček Palace Cinemas, jednoho z provozovatelů multikin v České republice. Na základě teoretických poznatků z oboru marketingu rozebírá jednotlivé složky marketingového mixu společnosti. Jedná se především o rozbor produktu, cenové politiky, umístění provozoven, jednotlivých složek komunikačního mixu, analýzu materiálního prostředí, lidí a procesů. Součástí práce jsou i výsledky ankety, která byla vyhotovena, aby její výsledky pomohly při hodnocení některých marketingových postupů.
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