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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Analysis and Proposal of Digital Promotion of a Company
Balaščák, Martin ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
The bachelor's thesis focuses on defining the issue of Internet advertising. It specifies the methods of promotion on the Internet and tools for working with Internet advertising and its evaluation. It contains analyses of the current state and suggestions for improvements in the promotion of a particular company, which will be possible to implement in practice.
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Design E-commerce
Kováčik, Viktor ; Lábus, Radek (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis includes theoretical data that deal with problems concerning an internet shop. It includes statistics about the most frequent purchases on the internet. I describe the situation of a company on the market and design its internet shop.
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Microtargeting Internet Advertisement on Specific Person
Fišer, Martin ; Veselý, Vladimír (referee) ; Polčák, Libor (advisor)
This thesis demonstrates the possibilities of using advertising platforms to target internet advertising to a specific person. It describes the basic ways of targeting internet advertising that are commonly used today and the principles of the automated auction with digital advertising. During this process, excessive collection and sharing of personal data between different entities can occur, so the thesis further analyzes the legal norms that try to address this issue. The thesis includes the implementation of a new system that allows targeting internet advertising to a specific person. This system creates ads through the Seznam Sklik ad platform and uses retargeting to target. The functionality was verified with the participation of 4 people targeted by an advertisement created by the new system within 1 week. In total, ad impressions were detected on 15 of the 20 most visited websites in the Sklik content network. The thesis showed that the Seznam Sklik ad platform can be misused to perform sniper-targeting, a worrying finding given the potential violation of user privacy.
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Internet Presentations and Content Management Systems
Kolář, Jiří ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This paper discusses the history and meaning of internet technologies in relation to the creation and purpose of the website. The disquisition analyzes the technologies necessary to create a websites including an analysis of the current market to determine the existing offer, mainly available services and their price. In conclusion, the work focuses on an illustrative example of realization of web presentation in practice and to assess utilization of services by specific target groups.
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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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