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Youth independent travelling: a case study in Prague
Kačmáčková, Kamila ; Spilková, Jana (advisor) ; Kůsová, Tereza (referee)
The subject of this bachelor thesis is an alternative form of tourism, the youth independent travelling, which is an increasingly important aspiration for young people around the world. Theoretical part describes specific traits of young travellers, the evaluation of tourism in Prague and it draws attention to the issues of concentration of tourism. Practical part of the thesis focuses on research of young travelers and their perception of Prague. It evaluates information sources and reveals missing active products even though this area has great potential for alternative tourism forms. The thesis evaluates current situation and suggest new solutions. Keywords Youth tourism, young travellers, individual tourism, independent travelling, tourism in Prague, overcrowded Prague center
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Couchsurfing - an alternative way of travelling
VÁŇOVÁ, Markéta
This bachelor thesis deals with Couchsurfing, which is a hospitality service and social networking website. Currently it is a popular service in individual tourism. The work describes the forms of tourism, general motivational factors for tourism and there is a detailed definition of the term Couchsurfing identified. It also presents a marketing research, which is based on a questionnaire survey on concrete Facebook groups dealing with Couchsurfing. The survey is complemented by interviews with Couchsurfers. This work identifies the typical user of the Couchsurfing and it especially finds out the main reasons which motivate the use of this social network. This bachelor thesis also indicates the socio cultural and economic impacts of this new way of travelling. Finally, the differences between individual and organized tourism and their advantages and disadvantages are described there.
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Youth independent travelling: a case study in Prague
Kačmáčková, Kamila ; Spilková, Jana (advisor) ; Kůsová, Tereza (referee)
The subject of this bachelor thesis is an alternative form of tourism, the youth independent travelling, which is an increasingly important aspiration for young people around the world. Theoretical part describes specific traits of young travellers, the evaluation of tourism in Prague and it draws attention to the issues of concentration of tourism. Practical part of the thesis focuses on research of young travelers and their perception of Prague. It evaluates information sources and reveals missing active products even though this area has great potential for alternative tourism forms. The thesis evaluates current situation and suggest new solutions. Keywords Youth tourism, young travellers, individual tourism, independent travelling, tourism in Prague, overcrowded Prague center
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Dynamic packages on the market online offer in tourism from the perspective of consumer protection
POKRÝVKOVÁ, Petra
The thesis is focused on protecting consumers, especially in the individual tourism. Interested mainly on legislation that covers this. The study also evaluated the current situation of the Czech consumer protection in individual tourism and then compared with the situation of the British consumer. And last but not least, the thesis examines whether Czech consumers cares about their rights in this area, and whether it is sufficiently informed about the differences between individual tourism and organized tourism.
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Business plan: travel agency for Chinese tourists
Smička, Jakub ; Tyll, Ladislav (advisor) ; Tondlová, Markéta (referee)
In my thesis, I will entertain the issue of a travel agency, which will target Chinese tourists. Travel agency will be called Golden Dragon and will be offering two products - classic tour and vaccation where consumers will be able to choose everything from the menu. The thesis will first focus on the theoretical basis on how to prepare a business plan and then I will apply the theory to design a travel agency. Then I will analyze the market of tourism from China leading shopping behavior of Chinese tourists, trends in the industry and the provinces which leaves most tourists abroad. I will also address the competition of Czech travel agencies, but mainly large Chinese tour operators, who in the Czech Republic carries 90% of travelers. The aim is to evaluate the success of the project agency for Chinese tourists, especially after reading the financial plan shows that the project is viable. Expected project success is also due to the fact that we speak directly to Chinese tourists through partner in China, so we have higher margin on each trip than the competition, which has a long distribution chain. We also offer a unique product to individual tourists, the tourism sector, which is growing a year by tens of percent and to promote our services and products we use very popular Chinese social networks.
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