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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Dvořáková, Kateřina ; Hoffmann, David (referee) ; Kratochvíl, Jan (advisor)
Our development area comprises the corner part of building block delimited by streets Brabansko – Malá Dlážka on parcels No. 4382, 4379, 4378, 4380. The place is divided by the river Bečva and by the waterfront road from the historic town centre. Multifunctional building includes public service and housing. The front entry is from the riverside street Brabansko, parking and supply place on the courtyard open to the street Malá Dlážka. First 3 floors serves as a commercial lease place, which can be free divided due to used space structure. 3th – 5th floor are destined for flats 2+kitchen and 3kitchen, 6th – 9th floor flats 4+kitchen. Urbanistic situation: fractionalism of sporadic building, breach of the street lines, absence of the regulative plan, specificity of waterfront. Space solution: Main feature: calm space with pedestrian, the river – impression – change of mood all day, water reflex, the south sun There are two differential points of view: over the river: sensation context of 2 adjoining building – linearity, pacific mass; close view – expression variety of surrounding allows more creative concept. The mass is connected to adjoining building and grows up. The form is inspired by ship, the corner symbolizes keel. The corner tower was cut in 2 directions, cuts are not so expressive over the river, it is apparent from side and close view. The cut features fallacy - disturbance of the vertical lines turns beholder´s head, it seems to be thinner than the prism. Open corner gives view angle from the rear street and there is a entry place with entry to the grand floor, to stairs to 1st and 2nd floor and through the passage way to car lifts and central stairs leading from basement garage through all the residential tower. There is used attractive views – terrace in 2nd floor for offices and large glass surfaces in flats. The facade raster against river matches scale of adjoining building, raster of cut surfaces is denser. It is the second fallacy – softer scale, so the surface seems to be deeper from the front view. Color solution result from water reflex, there are 3 materials of the diverse reflection intensity: glass, safety enamel dark grey glass and aluminum siding of blue metallic reflex. So there are various surface features all day. There is replaced dark glass surfaces by photovoltaic panels in the various solution. The construction combines concrete frame and wall system, both monolithic steel concrete, the basement is from rigid water-proof concrete construction, which results water and earth pressure. Yard facade is plaster and lightweight facade systems on front face – steel jambs clipped on steel concrete flooring plate. Parking for non-residential spaces is provided by vertical independent car lift for 2 cars and 2 standing for disabled, 36 places in sum. 14 parking standing is in the basement for residential, enterable from yard lift.
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British Logic in the 19th Century
Joachim, Jiří ; Holeček, Tomáš (advisor) ; Šebela, Karel (referee)
According to American philosopher W. W. Bartley, the transition from tradi- tional Aristotelian to Boolean logic is a revolutionary milestone in the history of logic. The work of George Boole which was followed by a developement of a mathematicaly oriented logic brings a shift of paradigm. In my thesis I follow the period in which the shift is said to have happened. I explicate the elements of syllogistic and its main conceptions as expounded in a textbook The Rudiments of Logic written by Henry Aldrich. Furthermore I demon- strate logical systems of three authors: Archbishop Richard Whately, George Boole and Lewis Carroll. I accent the connection of those systems and the practical aspect of logic. With this in mind I consider Bartley's statement and estimate the role of the rules in the systems and its possible use in three domains circumscribed in Aldriches book: simple apprehension, judgement and discourse. 1
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The Phenomenon of Fake News in the Czech Media Milieu
Beránek, Matěj ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
This thesis focused on disinformation, providing analysis of media system in the Czech Republic. The main focus is on content analysis of disinformations and their persuasive function - explaining what are the ain characteristics of those news and which lingual and rhetorical tools they use. The main tool which is discussed and analysed in this thesis is fallacy, false or invalid arguments. Disinformation phenomenon and its place in today's world is explained in their first part of the thesis. The second, empirical part of the thesis looks at specific examples of disinformations which were published at selected Czech disinformation news websites (Aaronet, AC24, Instory.cz). Selection of those websites was guided by their diversity when it comes to structure and themes. The sample of analysed articles was subject to predefined standards, chosing articles with the theme of immigration crisis which were published between 2015 and 2017.
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Tools of Persuasion in Advertising in Women's Magazines
Böhmová, Eliška ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This master thesis examines which tools of persuasion are used in advertising in Czech women's magazines. The analysis was conducted on the titles of Svět ženy and Elle in the second half of 2018. The theoretical part of this work is first focused on the media landscape in the Czech Republic in the field of women's magazines and explains the basic relevant terms. Then, the difference between rational and emotional argumentation in advertising is presented and looks into the factor of involvement in the purchasing decision process. At the end of the theoretical part of the thesis, there are described concrete specific fallacies that appear in advertising communication. The practical part of this thesis examines these phenomena in advertisements in the above-mentioned titles. The specific methods used in the research are content and semantic analysis. The outputs of quantitative research are presented by means of graphs and tables, in qualitative research, there are text blocks used. The thesis confirmed the hypothesis that emotional rather than rational arguments often appear in the advertisements. It was not possible to confirm nor refuse the hypotheses concerning the advertisers. Next, nearly 15 fallacies were identified on a sample of 5 advertisements across other media titles.
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The Phenomenon of Fake News in the Czech Media Milieu
Beránek, Matěj ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
This thesis focused on disinformation, providing analysis of media system in the Czech Republic. The main focus is on content analysis of disinformations and their persuasive function - explaining what are the ain characteristics of those news and which lingual and rhetorical tools they use. The main tool which is discussed and analysed in this thesis is fallacy, false or invalid arguments. Disinformation phenomenon and its place in today's world is explained in their first part of the thesis. The second, empirical part of the thesis looks at specific examples of disinformations which were published at selected Czech disinformation news websites (Aaronet, AC24, Instory.cz). Selection of those websites was guided by their diversity when it comes to structure and themes. The sample of analysed articles was subject to predefined standards, chosing articles with the theme of immigration crisis which were published between 2015 and 2017.
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Constantly Think: A Philosophical Interpretation of Thinking in Thomas Bernhard and Friedrich Nietzsche
Foltinová, Daniela ; Thein, Karel (advisor) ; Pelcová, Naděžda (referee)
Daniela Foltinová: Constantly Think: A Philosophical Interpretation of Thinking in Thomas Bernhard and Friedrich Nietzsche The thesis presents a philosophical interpretation on the problem of thinking acquired through the thorough analysis of Thomas Bernhards' novels Gehen, Verstörung and Alte Meister and an interpretation of knowledge, fallacy and thinking in the works of Friedrich Nietzsches' Menschliches, Allzumenschliches and Fröhliche Wissenschaft. The focal question of the thesis is: What does it mean to think? Interpretations of Bernhard held in three lines are always connected with the character in the novel. The fourth interpretation focuses solely on Nietzsches' thinking. There are four interpretations of thinking then. The first one characterizes thinking as a state of chaos taking place in the madmans' mind. The second one leads to the conception of reflective thinking of an observer. Both of them present a negative way of treating thinking as non-thinking. The third one with a storyteller taking thinkers' position shows procesual part of thinking: it is necessarily an activity with no further need for reflecttion or conceptualization. Therefore, it is to be found in the literary form of the novels. The analysis of Nietzsches' thinking emphasizes the need to dispute over the conceptual...
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Analysis of rhetorical and argumentational constructs in contemporary political party programmes
Ščerbak, Alexander ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
Diploma thesis is dealing with the political party programme as the basic building block of political rhetoric and related phenomena in the Czech and Slovak political discourse of reasoning, rhetoric and related statements and case studies that describe and approach these phenomena with examples from the current domestic political rhetoric. Author bases on contemporary critical analysis of argumentation and theory of pragma-dialectic which opposes fallacies or false arguments and then sees both methods in construction of arguments in cases of political rhetoric, mass media discourse and conotative values that they are gaining. Powered by TCPDF (www.tcpdf.org)
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British Logic in the 19th Century
Joachim, Jiří ; Holeček, Tomáš (advisor) ; Šebela, Karel (referee)
According to American philosopher W. W. Bartley, the transition from tradi- tional Aristotelian to Boolean logic is a revolutionary milestone in the history of logic. The work of George Boole which was followed by a developement of a mathematicaly oriented logic brings a shift of paradigm. In my thesis I follow the period in which the shift is said to have happened. I explicate the elements of syllogistic and its main conceptions as expounded in a textbook The Rudiments of Logic written by Henry Aldrich. Furthermore I demon- strate logical systems of three authors: Archbishop Richard Whately, George Boole and Lewis Carroll. I accent the connection of those systems and the practical aspect of logic. With this in mind I consider Bartley's statement and estimate the role of the rules in the systems and its possible use in three domains circumscribed in Aldriches book: simple apprehension, judgement and discourse. 1
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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Dvořáková, Kateřina ; Hoffmann, David (referee) ; Kratochvíl, Jan (advisor)
Our development area comprises the corner part of building block delimited by streets Brabansko – Malá Dlážka on parcels No. 4382, 4379, 4378, 4380. The place is divided by the river Bečva and by the waterfront road from the historic town centre. Multifunctional building includes public service and housing. The front entry is from the riverside street Brabansko, parking and supply place on the courtyard open to the street Malá Dlážka. First 3 floors serves as a commercial lease place, which can be free divided due to used space structure. 3th – 5th floor are destined for flats 2+kitchen and 3kitchen, 6th – 9th floor flats 4+kitchen. Urbanistic situation: fractionalism of sporadic building, breach of the street lines, absence of the regulative plan, specificity of waterfront. Space solution: Main feature: calm space with pedestrian, the river – impression – change of mood all day, water reflex, the south sun There are two differential points of view: over the river: sensation context of 2 adjoining building – linearity, pacific mass; close view – expression variety of surrounding allows more creative concept. The mass is connected to adjoining building and grows up. The form is inspired by ship, the corner symbolizes keel. The corner tower was cut in 2 directions, cuts are not so expressive over the river, it is apparent from side and close view. The cut features fallacy - disturbance of the vertical lines turns beholder´s head, it seems to be thinner than the prism. Open corner gives view angle from the rear street and there is a entry place with entry to the grand floor, to stairs to 1st and 2nd floor and through the passage way to car lifts and central stairs leading from basement garage through all the residential tower. There is used attractive views – terrace in 2nd floor for offices and large glass surfaces in flats. The facade raster against river matches scale of adjoining building, raster of cut surfaces is denser. It is the second fallacy – softer scale, so the surface seems to be deeper from the front view. Color solution result from water reflex, there are 3 materials of the diverse reflection intensity: glass, safety enamel dark grey glass and aluminum siding of blue metallic reflex. So there are various surface features all day. There is replaced dark glass surfaces by photovoltaic panels in the various solution. The construction combines concrete frame and wall system, both monolithic steel concrete, the basement is from rigid water-proof concrete construction, which results water and earth pressure. Yard facade is plaster and lightweight facade systems on front face – steel jambs clipped on steel concrete flooring plate. Parking for non-residential spaces is provided by vertical independent car lift for 2 cars and 2 standing for disabled, 36 places in sum. 14 parking standing is in the basement for residential, enterable from yard lift.
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