National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Tourism Activities with a view to Involvement of Subject Role
Patočková, Veronika ; Musil, Martin (advisor) ; Krbová, Jana (referee)
The aim of the thesis is to analyze the activities of tourism. There will be examined especially the involved subjects including their roles, which play during realization of cultural events, further from what sources are these events funded and also the range of services provided. In selection will be included historical-entertainment and other tourist events in the field of cultural-cognitive tourism. On the basis of deteted information will be made analysis of these activiteis, which output will be compact overwiew of the events together with involved subjects and mutual comparison of the sources of funding. This thesis should also confirm or disprove the assumption, that without public sector intervention these events would not be realized at all.
Corporate Social Responsibility in the banking sector
Rybářová, Vendula ; Hykš, Ondřej (advisor) ; Vyhnánková, Klára (referee)
The aim of this Master's thesis is to analyze the system of Corporate Social Responsibility in the banking sector, to propose some measures for solution of identified deficiencies and ways of evaluating the effectiveness of implemented activities. The thesis is divided into two parts: theoretical and practical. The theoretical part defines the basic concepts related to the issue of Corporate Social Responsibility, presents its basic characteristics and principles, related and often confused concepts and arguments for the acceptance or rejection of the concept into business practice. There is also described the situation in the Czech Republic and also in selected countries of the European Union. The practical part analyzes the system of socially responsible activities in Česká spořitelna, a.s. and deals with a proposal of specific indicators of implemented activities, which can allow the organization to monitor their effectiveness.

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