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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing and communication strategy of the Tupperware company
 Pučelíková, Monika ; Postler, Milan (advisor) ; Tučková, Magdalena (referee)
This thesis deals with the marketing and communication strategy of Tupperware company. The first chapter of the theoretical part describes the essence of marketing and its characters, deals with marketing and communication mix, communication strategy in general and aslo SWOT analysis. The second chapter focuses on specific communication activities. The practical part of the thesis deals with the introduction of Tupperware company, analysis of current marketing and comunication strategy of the company. The analysis of mentioned strategies results in my own proposals for future improvements.
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U. S. accounting standards in a corporate enviroment of Tupperware Czech Republic
 Vaníček, Jaroslav ; Vašek, Libor (advisor)
The bachelor thesis attends to application of U. S. accounting standards in a corporate enviroment of Tupperware Czech Republic. The thesis is dividend into five parts. The first part deals with general information on U. S. accounting standards. The second part focuses on introduction of Tupperware Czech Republic. In the third part the reasons and objectives of application of U. S. accounting standards in the Tupperware Corporation are. The fourth part analyzes the selected accounting rules set by the parent company to meet the U. S. GAAP rules and their adjustments for applicability in the enviroment of Tupperware Czech Republic and not least needs to be adjusted for statutou accounting. And the fifth and last section describes the reporting of results for the parent company.
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Sales support system and its specifics
 Amorim, Markéta ; Černá, Jitka (advisor) ; Staňková, Zuzana (referee)
The theme of the thesis is "The sales support and its specifics." The first part describes the topic from a theoretical point of view and it is drawn largely from literature. The aim of the work is an analysis of sales promotions within the company Tupperware Czech Republic, which belongs between the companies of direct sales. It is also prepared a brief comparison with other representative - the company Oriflame Czech Republic. For to create the holistic view of the subject there was conducted the guestionnaire probe based on the opinion of consultants. Along with other information all has led to a proposal of a wider use of the Internet and social networks (specifically Facebook) as a potential future development of sales support.
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