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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Airline marketing
 Krejčiřík, Daniel ; Horová, Olga (advisor) ; Štědroň, Bohumír (referee)
My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.
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Analysis of marketing mix of airlines in the light of emergence of low-cost operators
 Pavlík, Michal ; Vávra, Oldřich (advisor) ; Torová, Kateřina (referee)
The principal aim of this thesis is to identify and analyse inovative approaches and procedures of low-cost airlines that brought air transport to a broader mass of customers. This work also explores marketing specifics of the airline industry, discusses ticket pricing and ticket distribution issues, advertising opportunities, quality and product range issues. Later, it deals with enviromental challenges facing aviation. The final section formulates recommendations that will enable further revenue increases for low-cost carriers.
Detailed record

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