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Příprava Firmy na Expanzi na Čínský Trh
Fučikovský, Jan ; Strouhal, Jiří (advisor) ; Rott, Martin (referee)
This master thesis is written as a guideline for successful business expansion to Chinese market. It describes the regional characteristics, which are important in order to understand the Chinese culture, since without proper understanding of the culture, all of its aspects and concepts such as Guanxi, no foreign firm will be able to succeed in China. Apart of the cultural analysis it also deals with the theory of expansion, how to correctly approach it, what are the possible entry modes and financial sources. I used three case studies, which provide real life experience with this issue from different points of view. The practical part of the thesis is primarily focused on financial industry in China, specifically on investment funds and what should be the necessary steps for any investment fund, which would like to expand to Chinese market.
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Cultural and business specifics of China
Miková, Eva ; Odehnalová, Jitka (advisor) ; Bušniaková, Iva (referee)
This bachelor thesis deals with crucial cultural and business specifics of China, which should every entity, that intends to successfully contact and negotiate with Chinese business counterparts, be aware of. It further describes and analyses the course of a complex business case. First, the thesis deals with geographic, demographic, political and economical characteristics of the territory needed to understand the context of next chapters. The second chapter focuses on the differentiation of Chinese market, dividing cities in the Tier categories and on the possibilities of the market entry of foreign entities. The third chapter deals with aspects of Chinese business negotiation and its cultural and historical background. The last chapter of my bychelor thesis is represented by an analysis of a complex business case in the form of an explanatory case study.
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Risks of entrepreneurship in PRC
Znamenáčková, Lenka ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
PRC is no longer seen only as a "world factory". It gains on importace as an global trading partner and many foreign companies try to succeed in Chinese market as importers of their products. Also Czech businesses have already penetrated Chinese market, invested there or are seriously considering expansion to the market. Main objectives of the thesis are to review and characterize main risks, obstacles and barriers which Czech entrepreneurs have to deal with when entering the Chinese market and suggestions how to obviate them.
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