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Media response of the company Knižní klub (1992-2018)
Ročková, Anna ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma theses named The media response of the company Knižní klub (1992-2018) examines how had the Czech media refered about the publishing house Knižní klub. In the first part of this theses can be found the description of the development of the book market and also of the publishing market throughout the years, starting with the progress of the book printing followed by the description of the historical phases that had impact on the book market. The second part of the diploma theses is dealing with the company Knižní klub and everything related to that. The following chapter describes all the companies that had ever owned the company Knižní klub during the time it has been active on the Czech market. The analysis itself is divided into two big chapters accoring to the time periods. The first chapter analyses chosen printed media that had been active during the years from 1992 to 2013. The second chapter is examining the medialization of the company Knižní klub within the years 2014 to 2019 and for the analysis of the medialization had been used not only printed media but also online media as their influence grew with time. A quantitative analysis has been used to get the results of the analysis in this second chapter.
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Odeon Publishing House: Current Profile and Media Image
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
1 Abstract The main goal of this bachelor's thesis is to present Odeon, an important Czech publishing house. The first chapter covers the history of Odeon since its founding in the 1920s by Jan Fromek during a renaissance in the communist era to the problematic privatisation in the 1990s. The first chapter ends in 1999 when Bertelsmann bought Odeon's trademark. The next chapter describes Odeon in its current state. Nowadays Odeon publishes many different book genres; senior editor Jindřich Jůzl chracterises it as literary fiction. I present all four editions of Odeon: Světová knihovna (World's Library), Nobelova cena (Nobel's Prize), Česká řada (Czech Edition) and Knihovna klasiků (Classics Library) including various prominent writers and important books that Odeon holds the rights to. A description of marketing and public relations is also included. A discussion of literary reviews and readers' praise for the books of Odeon makes up most of the third chapter. Reception was usually positive and complimentary of Odeon's quality. The last chapter looks into the Czech book market, Odeon's position in Euromedia Group and I compare Odeon with its main competitors which according to Jindřich Jůzl are Argo, Host, Paseka, Kniha Zlín and Mladá fronta publishing houses. In this thesis I learned that Odeon is a...
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Marketing activities Euromedia Group in 2011-2013
Janků, Michaela ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The aim of the thesis "Marketing activities Euromedia Group in 2011-2013" is to present the marketing communications of one of the strongest publishing houses in the Czech Republic: Euromedia Group. The company also owns a nationwide distribution network through which it gets its titles to all households, bookshop networks, supermarket chains or to booksellers and also one of the biggest reader's club in the country. At the beginning of the thesis the company is introduced, including its history and rules of membership in the reader's club. The following chapters focus on its marketing activities. They include the current members care, recruit new members recruitment and book events for the public. The thesis addresses also support of Czech authors and the Knižní klub Literary Award that is one of its tools. The promotion of books in various media is explored in the final chapters. Powered by TCPDF (www.tcpdf.org)
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