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The analysis of the customers´ loyalty to the multiplex Cinestar
Petlachová, Alice ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The topic of my Bachelor Thesis is "The analysis of the customers' loyalty to the multiplex Cinestar". The main objective of my thesis is to find out, whether there is customer's loyalty to the operator of multiplex CineStar, to what degree is there loyalty in Cinema market and what is the level of customer's satisfaction with the quality of provided services. In the theoretical part are explained the main terms such as loyalty and other relevant terms, then segmentation and typology of the customers and last but not least the market research. The practical part of the thesis deals with the results of my research. These are summarized at the end of my thesis.
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Business in an international ambient- CineStar
Shestakova, Margarita ; Tyll, Ladislav (advisor) ; Semianiaka, Andrei (referee)
This thesis is dedicated to currently a very important and topical theme; it is an entering of foreign company into the Russian market. The work is divided into two parts. In the first, the author deals with the theoretical approach to the issue. In the second part of the work the author describes activities of CineStar on the Czech market. After that the author is explaining the choice of market entry, it was the following ways: greenfield investment, business with a partner, franchising and merger. In the last chapter the author explaining other issues - it was a marketing and management. This part should serve as a form of proposals for other companies that are thinking about doing business in the Russian market. The aim of this thesis is to describe the entry of CineStar into the Russian market with a focus on the choice of entering. The central research question was following: CineStar company is really worth to enter the Russian market. The author worked in her work with Russian and Czech resources.
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Marketing management for selected company
HORNYCH, Michal
Goals of work were realized. A lot of analysis of marketing process were made. Questionnaire´s research of customer satisfaction accomplished. I evaluated present state of business multicinema Cinestar based on the results. Company Cinestar will have to put more emphasis on marketing. Fight for viewers of this company with competing multiplexes are in several places in Czech republic already. Increasing influence of others, especially multimedia recources, provide to potential customers of multicinema entertainment and leisure activities. In subsequent years we can expect further growth in these two largest competitors. Proposed measures to improve the current situation can lead to an increase attendance, according to my estimate, by 10% to 15%. Measures increase the level of services and better meet the needs and requirements of the audience. The work should primarily serve management CineStar as a source of information and suggestions to improve the current state of services primarily in the direction of the audience. It focuses on feedback requirements and needs of viewers and thus help the management of CineStar to more deeper understanding. The proposed measures are the logical result and an estimated contribution to society and enhance competitiveness, for the establishment, are not negligible. Work can serve to the public and students as study material of issues of marketing management and operation of multicinemas, and offers scope for further detailed examination of individual characteristics.
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Creation of competitive strategy for selected company
HORNYCH, Michal
The main goal of bachelor´s work is proposal of strategy which lead to improve competitiveness company Cinestar. The next goal of bachelor´s work is assessment present situation and position company Cinestar in the market by all suitable strategic analyses. From individual characterization and analyses I would mention these important actualities: Company Cinestar was the first which occupy altogether nine region´s except for Prague and latest ten multicinema is building in Ústí nad Labem now. The first multiplex was built in Hradec Králové in 2001. Company Cinestar is centrally manage from Prague and this also correspond divisional organizational structure. In area of film industry is necessary observe that numbers of cinemagoers , and with related cinema´s incomes are constantly increase. This valid in present period of economic crisis. Individual analyses indicate altogether acceptable quantitative and qualitative values. At external surroundings of multicinema is appeared business relations with distributors as the most significant. They determine offers of films and prices for their rental to multiplex. The next item and problem at Potter´s model is danger for side incoming competitive multicinemas to next regional towns where multicinema Cinestar functions. Mainly for reason existence this problem was the competitive strategy developed. Contemporary, from analyses follows quality trait of services and materially-technologically equipment, might not soon satisfy needs and requests demanding or regularly visiting cinemagoers. Strategy is direct to enhancement and enlargement services, formation special preconditions at providers film, marketing implements how capture cinemagoers, investments to new technologies in area of film and improve transport infrastructure {--} case České Budějovice.
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