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Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.
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Introduction of the Product on the Market
BRYCHTA, Michal
The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours gradually decreased, so the company took a step that innovated this product (saturation, pigment expansion and new packaging). Changes made to the product should have a positive impact on the volume of units sold and the gradual increase in market share. Furthermore, it is important that the company follows the new steps that are suggested based on the marketing mix. It is crucial that the company segment the market properly. In the Market Segmentation section, 11 categories are newly introduced. Brilliant watercolours are newly categorized as Creative, designed for a wide range of elementary art schools and creatives who are not satisfied with plain watercolours and products from ART category (professional products) are, in terms of price, inadequate to use. The new steps to introduce the product on the market include the costs that are reflected in the break-even point calculation. The resulting value is to show whether the payback time has been extended or shortened.
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Strategic analysis of Vodafone Czech Republic a.s.
Mašek, Karel ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The aim of this thesis is to design a strategy for Vodafone Czech Republic, a.s. Using the open data an analysis of macroenvironment as well as microenvironment are performed, where a definition and a breakdown of telecommunication market into five segment is made. Following is the analysis of Porter five forces, which analyses competition forces on the market as well as to the Vodafone. Further on a financial analysis and product portfolio analysis is made, which serves as the basis of Ansoff matrix. In the conclusion a synthesis of the analyses is made and several strategies are designed.
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Návrh na zlepšení situace podniku Pekařství a cukrářství Sázava, s.r.o.
Szilvásová, Simona
Bachelor thesis deals with proposal for increasing competitiveness of company Pekařství a cukrářství Sázava, s.r.o. by implementing a new service. Based on the analysis of external and internal environment there were proposed strategies according to Ansoff. Diversification strategy was chosen as the most convenient strategy, which is represented as an introduction of sale vehicle with pastry. In order to verify interest in sale vehicle, questionnaire interview was made and consequently strategy analyzed with economic perspective was chosen. In conclusion there are proposed actions for minimization of problematic areas.
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Marketing Plan of a selected Company
Malík, Martin ; Hajdíková, Taťána (advisor) ; Novák, Michal (referee)
The aim of this diploma work is an elaboration of a marketing plan of TEDOM Company. Then the analysis of marketing tools and creation of a new marketing communication and setting the budget for its implementation. The theoretical part of the work is focused on the characteristics of marketing plan and marketing communication. The practical part describes the company itself. Furthermore the marketing plan and marketing communications are developed.
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Návrh strategií pro zemědělskou společnost AGROSEV spol. s r.o.
Anděl, Karel
Bachelor thesis is focused on proposing strategies for the agricultural society AG-ROSEV spol. s r.o. The strategies are formulated based on Ansoff matrix product - market. Proposals for strategies are based on environment analysis, which are made by using PESTEL method, Porter's model of five drivers, McKinsey 7S model and BCG matrix. At the conclusion of this thesis is the most convenient strategy economically evaluated and given recommendations for its implementation.
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Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.
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