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Critical Analysis of the Entry Strategy to the German Market Comparing to the Entry Strategy Applied During Expansion Into the Polish Market
Novák, Roman ; Kadlec, Tomáš (oponent) ; Chlebovský, Vít (vedoucí práce)
The diploma thesis is focused on the critical analysis of the strategy of the company Student Agency to enter German market and comparison with the formerly created critical analysis of the strategy to enter Polish market. In the first part, the diploma thesis focuses on theoretical foundations of the analyses, which are conducted in the practical part of this paper. Next part focuses on the company itself, its history and on all the services, which are provided by Student Agency to the customers. The practical part analyses the company through the different analytical frameworks, for example Porter’s five forces model or SWOT analysis. The concluding part of the paper is focused on the final summary of the analyses conducted in the paper, and the comparison with the analyses of the Polish market.

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