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Evaluation of the marketing communication of a research project and proposal of its output promotion based on the STP model
Novotný, Petr ; Kaňovská, Lucie (oponent) ; Chlebovský, Vít (vedoucí práce)
Diploma thesis proposes a marketing strategy for the output of the project “Collaboration in Higher Education for Digital Transformation in European Business”, shortly CHEDTEB. The theoretical part explains the principles of marketing communication. The results of the already carried out activities are examined in the analytical part for the purpose of development of the proposal. Evaluated results will be used for the creation of the promotion strategy based on the STP model.

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