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Development of Business Model of Small Company with Focus on E-shop
Vala, Štěpán ; Schüller, David (oponent) ; Zich, Robert (vedoucí práce)
This bachelor thesis focuses on making suggestions for improving the e-shop of the ADW group of companies. The proposals are supported by an analysis of competitors, their e-shops and an analysis of the current e-shop. In the theoretical part, the theoretical concepts for this development are explained. In the analytical part, the current situation of the e-shop of ADW companies is evaluated and the areas where some development steps are needed to achieve the goals in the future are mentioned. In the last part of the bachelor thesis, there is a proposal part in which the necessary steps to develop the needed areas are suggested.

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