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Marketing Strategy Proposal for Chosen Organization
Papadopoulos, Ioannis ; Kruljacová, Anna (oponent) ; Chlebovský, Vít (vedoucí práce)
The Master’s thesis focuses on developing a marketing strategy proposal for a chosen organization. Specifies what are the key components for building a possible marketing strategy for a Formula Student team with a focus on innovation in this motorsport industry. The thesis is divided into three parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about the formula team and analyzes the current marketing situation. The last part of the thesis consists of proposals applicable for the TU Brno Racing formula team.

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