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Innovation of the product portfolio in selected firm
HLAVNIČKOVÁ, Markéta
The primary focus of my bachelor thesis was the product innovation in KOVO Kasejovice, the air-conditioner manufacturing factory. The goal of my work was to prove that this innovation would increase the company{\crq}s market share. The most important part of my bachelor thesis focused on the return on investment. In it I compared the existing and expected fabrication of the angular tubing. It follows that the investment would be able to increase sales and therefore to increase the company{\crq}s market share.
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Product line analysis of Druchema company
Daňková, Diana ; Vávra, Oldřich (advisor) ; Valdová, Miluše (referee)
The thesis describes Czech traditional company Druchema that distributes to market products from the field of chemistry, glues, textile paints and sport products. Author results from the theory of marketing mix, product assortment and applied analysis. By analysing the individual series author identifies products that need further support or exclude from the assortment. The work explains the assortment dependence on restructuring and financial crisis. The thesis focuses on the partial section of assortment -- Easter products.
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Problems and effects of TV commercials at women's life style
AUTERSKÁ, Regina
Theoretical part of this work is focused on the TV commercials in the context of healthy life style, history of the TV commercials in Czech republic, commercial{\crq}s regulation according to the law and its effects on the viewers. The author of this work finds out by questionnaire survey if women watch the TV commercials, how do commercials effect them, what kind of commercial do women remember most often and if women let the commercials to influence them. The important question also is if recent TV commercials support the healthy lifestyle. The results of the questionnaire survey confirmed most women do not watch the TV commercials and they do not let the commercials to influence them. Those commercials which were remembered by most women didn{\crq}t lead to healthy lifestyle{\crq}s motivation. Most women also think TV commercials do not support healhy lifestyle at all.
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The Analysis of Putting Logistics in to Practice in Magna Cartech in České Velenice
VAŇKOVÁ, Růžena
My bachelor work is focused on the firm Magna Cartech in České Velenice. Its activity consists mainly of the production of stampings for world car factories. Magna Cartech is a member of the supra-national Canadian concern called Magna International Inc., which is one of the world´s biggest purveyors of motor parts. Magna develops and produces components, systems and complete modules. Magna Cartech in České Velenice is included in the Cosma Division. Its production schedule is based on stamping and welding of metal parts for bodies and undercarriages. My work deals with both the slenderness of production and logistics in this firm, and especially one concrete product named TRAVERSE ARR PAVILLON ASS, which is produced for the French firm Peugeot. It deals with the material flow from the suplier to the dispatch to the customer. My bachelor work also notices the contemporary economic depression {--} especially Peugeot in the connection to Magna Cartech. The results of the research and potential suggestions for improving are always mentioned at the end of each chapter. The whole enumeration is summarized in the conclusion of the whole work.
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Social - economy Function of Business on the Market of EU
KOLÁŘOVÁ, Petra
My thesis deals with the problems of the Fair Trade business not only on the market of the European Union but it deals with these problems on the market of the Czech republic. The preface deals with the question {\clqq} why did I choose this theme``. The Fair Trade is good exaple and hits off the subjekt of my work. The second part of my thesis is concentrated on the importance and the function of the business from the theoretical standpoint. First of all I define advantages of business and then I put it together with the determinated functions from the economic aspects.The third part of my thesis describes methods, that was used to achieve the determination aims of my thesis.I determined the social {--} economic function and the consequence of the Fair Trade business. The fourth part is the analytical part of my thesis. There is the analysis of the environment of the Fair trade in the teritory of the Czech Republic in the frame of the providing of services and a acquaintanceship this brend in our republic, because the Fair Trade is there still almost unknown and there aren´t datas of researches.The last part of my thesis contains the summary and the betterment this problems.
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