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The importance of castle park Kratochvíle for tourism
KAITMANOVÁ, Gabriela
This bachelor´s thesis is focused on the touristic utilization of a park situated at the Kratochvíle Castle. The main aim is to assess the attractiveness of that chosen object. Via the questionnaire survey there was made an assessment of the structure of current visitors, their motivation for a visit, and what they usually search for, what they find attractive, what leisure time activities they usually carry out on their holidays. The result was the identification of suggestions on the optimization of the use of the Kratochvíle Castle Park.
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Soft power of the EU
Pýcha, Jan ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
Soft power belongs to younger concepts in international relations theory and is mostly mentioned in correlation with specific states. But in today's world it is possible to study it in connection with other membersof international system. This master thesis deals with an analysis of the soft power of the European Union (EU) as a whole, which is one of the significant and visible players in the world. Except theoretical definition of the notion the thesis introduces analysis of the essential sources and tools of the EU's soft power. The last part of the thesis is dedicated to observationof current position of the European Union in international relations with respectto soft power. The aim of the thesis is to identify key sources and tools of the EU's soft power, evaluate it and to think about whether the EU as a community of countries can be compared to some particular countries from the view of reputation measured by soft power.
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Attractiveness and friendliness of a destination
Kšír, Tomáš ; Musil, Martin (advisor) ; Luštický, Martin (referee)
Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.
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Is the beauty for sale?
Krčmářová, Markéta ; Houdek, Petr (advisor) ; Rotschedl, Jiří (referee)
The thesis examines, whether the economic status of the person affects his or her attractiveness for the opposite sex. The assumption is, that if a man or a woman chooses an attractive person of the opposite sex, such choise can be influenced by the indications of the economic status of the object of attraction. It was also assumed that women, unlike men, attribute greater importance of the economic status of their potential partners. The project was designed as a survey using printed questionnaires and questionnaires filled directly on the internet. The results demonstrated that the economic status does not affect the attractiveness of the person to the opposite sex. They have shown that the decisive criteria in making the choice is the physical appearance. This result corresponds to the trend, that the partnership (marriage) is losing its traditional productive economic significance and is increasingly based on the shared consumption. Therefore, the importance of the potential partner's economic status diminishes but the importace shared values gains. In cases of the short term relationships the importance of the physical appearance is increasing.
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The effect of cultural events on the visit rate in Český Krumlov
VOLFOVÁ, Hana
The partial aim of this work was to implement the features of selected cultural events and consequently the interpretation of realized marketing research. On the basis of this interpretation the main purpose was identified. The aim was related to the effect of cultural events on the visit rate in Český Krumlov. The suggested actions for the improvement of the cultural events offering were accepted. The data from questionary research provided the information for compilation of the visitor´s profile, which included the investigation in the sphere of quality by given services. The research presented the detection of opportunities and deficiencies in the cultural actions co-ordination.
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Možnosti využití kláštera Doksany v cestovním ruchu
Hnátková, Andrea ; Netková, Jarmila (advisor)
Práce mapuje potenciál Ústeckého kraje a okresu Litoměřice pro cestovní ruch. Zmiňuje nejzajímavější a hlavní atraktivity tohoto území a statisticky dokládá návštěvnost památek a hromadných ubytovacích zařízení. Jednou z atraktivit Litoměřicka je klášter Doksany, který není téměř přístupný veřejnosti a jeho hospodářské budovy chátrají. Práce se snaží poukázat na historickou hodnotu objektu, zkoumá současný stav celého areálu, vlastnické poměry a navrhuje, jak by klášter mohl být využit v cestovním ruchu.
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