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EGYPT
MICHNOVÁ, Markéta
The diploma thesis is focused on Egypt which was in the ancient world a cradle of one of the first civilizations in the human history. People living there thousands years ago left a huge arts, architectural and literature heritage to our generations. Their wisdom and foresight can be often taken as an example to our times. Egypt and its long-ago history is the issue so extensive that one of the scientific studies, called Egyptology, deals only with this subject. There is an inexhaustible number of ways and methods designed to deal with the given issue. In my diploma thesis, I was trying to work up this broad topic; however, I was not able to map it out in all its aspects and variations. I did not set myself the task to introduce children the detailed world of Egypt via this project but I just wanted to present one of the possible ways this issue can be worked up for the use of training of the first grade of primary schools pupils. It is very important in my opinion to encourage the today´s children´s interest and curiosity in the given subject and to capture it in the way that they will be interested in the history of Egypt even outside school.
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The art as a marketing tool
Smrčková, Jana ; Černá, Jitka (advisor) ; Leiss, David (referee)
The goal of this thesis is to present the reader with a more comprehensive picture of using the art as a marketing method. The fundamental focus is dedicated to poster art, from its origins (as a tool for bringing the goods and services closer to the public), up to its contemporary role and many possibilities of this advertising tool. The thesis further covers more forms and combinations of art and marketing, like interconnection of graphic design with corporate identity. As the standards of the graphic design in the Czech Republic are very high, the author concentrates mainly on domestic creative activities and presents concrete examples of corporate identities. The analytic chapter of the thesis is presented by a questionnaire research of public orientation in the matter. The target of the analysis was to discover, whether an how the art and marketing interconnection affects people, what they think about it and what particular (hence most successful) projects are taken in public awareness.
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Marketing sales activity Gallery of art
Ferencová, Dagmar ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition.
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Tourism and Arts
Řezníčková, Alžběta ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
This bachleor thesis investigates the realtionship between toursim and arts. Examines if art is able to attract the tourist to certain destination. The possitive effects are described on the example of two cities. It also deals with future possible development.
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